> About Us > Management
ZEDO's leaders are a team of dynamic individuals with experience and proven track records. They are:
Chief Executive Officer
A visionary, Roy founded ZEDO in Silicon Valley in the early Internet growth period of 1999. Throught the dotcom bubble and beyond the company has grown and thrived by being a focused advertising technology partner to Publishers.
Roy is CEO and co-founder of ZEDO Inc., the 3rd largest global Internet advertising technology firm and a pioneer in Internet advertising technologies and platforms. ZEDO focuses on the ad serving of high impact formats for premium publishers without them needing to change their entire ad server. It also offers those publishers a "direct-pipe" platform to conect directly to brand advertising agencies that buy these formats.
Roy de Souza is a thought leader in advertising technology. He believes that Internet advertising, as it offers better formats and simpler ways to buy, will inevitably outstrip TV advertising.
Today, ZEDO has scaled up to several hundred people with offices in San Francisco, New York, Phoenix, London, St. Petersburg (Russia), Mumbai, Goa , Pune and New Delhi.
Widely regarded as an expert on online advertising, Roy is a well-known figure in the online advertising industry on the West Coast (USA) and a frequent speaker at ad:tech and other industry conferences in the US, India and around the world.
Paul Prior is President of ZEDO, Inc. and is responsible
for the overall growth of the company. In this
role he oversees a number of areas, including:
Global Sales, Global Account Management, Marketing,
PR, Partnerships and Finance and is a key contributor
to Strategy. Prior to joining ZEDO, he had extensive
experience in digital, with 10 years at Acceleration,
where he built the North American business with
a focus on sales leadership, as well as forming
global partnerships with Adobe (Omniture), Google
(DoubleClick), ExactTarget and others to drive
the global growth of the business. Prior to that
he was at internet start-up WinWin Technologies,
where he managed US Operations and Product Management.
Before this he spent 5 years at Cisco leading
ISP Sales for Cisco in South Africa. Paul has
a Bachelor of Business Science degree with Honors
from the University of Cape Town, South Africa.
Paul is based in the ZEDO New York offices.
Vice President of Technology
Joseph oversees the design, plan, and operation
of ZEDO’s technology platform so that ZEDO
can reliably serve billions of ads throughout
the world at a great value to the customers. Joseph
has over ten years of work experience at various
high profile technology organizations. Prior to
joining ZEDO in 2000, Joseph worked for the Mobile
Computing and Workstation Technology divisions
of Hewlett Packard. At Hewlett Packard, he was
responsible for the design, development, integration
and deployment of various software applications
for cell phones, handheld devices and workstations.
He previously worked at the X Consortium in Cambridge,
Massachusetts and for Everest Consultants of Portland,
Oregon in various software development capacities.
Joseph holds a Masters degree in Computer Science
from Oregon State University and a Bachelor of
Technology degree in Computer Engineering from
Vice President, Product Management
As Vice President of Product Management at ZEDO,
Summer uses her expertise to help ZEDO become
a leader in the online ad serving and e-commerce
space. Summer leads project management and release
management efforts at ZEDO. She is responsible
for strategic initiatives that will improve ZEDO’s
operations, the quality of core products, and
the release time for new features. Summer has
over a decade of rich and varied experience in
retail and technology at various leading organizations,
including Orchard Supply Hardware, Sears, and
Netflix, during which she has demonstrated expertise
in engineering management, product and technical
project management. Before joining ZEDO, Summer
was in charge of strategic planning, engineering
project management and cross-team communication
at Walmart.com. Summer’s experience was
instrumental in making Walmart.com one of the
top three e-commerce sites in the world. Prior
to Walmart.com, Summer was in charge of product
assortment, merchandising and vendor negotiations
at Homewarehouse.com. She has numerous consulting
assignments to her credit ranging from project
management to system improvements and integrating
content management systems.