Management Team
Board of Directors
Privacy Policy
Fight Spyware
Opt Out
Home > About Us > Management Team

Management Team

ZEDO's leaders are a team of dynamic individuals with experience and proven track records. They are:

Roy de Souza
Chief Executive Officer and Co-founder
A visionary, Roy founded ZEDO in Silicon Valley in the early Internet growth period of 1999. Throught the dotcom bubble and beyond the company has grown and thrived by being a focused advertising technology partner to Publishers. Roy is CEO and co-founder of ZEDO Inc., the 3rd largest global Internet advertising technology firm and a pioneer in Internet advertising technologies and platforms. ZEDO focuses on the ad serving of high impact formats for premium publishers without them needing to change their entire ad server. It also offers those publishers a "direct-pipe" platform to conect directly to brand advertising agencies that buy these formats. Roy de Souza is a thought leader in advertising technology. He believes that Internet advertising, as it offers better formats and simpler ways to buy, will inevitably outstrip TV advertising. Today, ZEDO has scaled up to several hundred people with offices in San Francisco, New York, Phoenix, London, St. Petersburg (Russia), Mumbai, Goa , Pune and New Delhi. Widely regarded as an expert on online advertising, Roy is a well-known figure in the online advertising industry on the West Coast (USA) and a frequent speaker at ad:tech and other industry conferences in the US, India and around the world.

Paul Prior

Paul Prior is President of ZEDO, Inc. and is responsible for the overall growth of the company. In this role he oversees a number of areas, including: Global Sales, Global Account Management, Marketing, PR, Partnerships and Finance and is a key contributor to Strategy. Prior to joining ZEDO, he had extensive experience in digital, with 10 years at Acceleration, where he built the North American business with a focus on sales leadership, as well as forming global partnerships with Adobe (Omniture), Google (DoubleClick), ExactTarget and others to drive the global growth of the business. Prior to that he was at internet start-up WinWin Technologies, where he managed US Operations and Product Management. Before this he spent 5 years at Cisco leading ISP Sales for Cisco in South Africa. Paul has a Bachelor of Business Science degree with Honors from the University of Cape Town, South Africa. Paul is based in the ZEDO New York offices.

Joseph Jacob
Vice President of Technology

Joseph oversees the design, plan, and operation of ZEDO’s technology platform so that ZEDO can reliably serve billions of ads throughout the world at a great value to the customers. Joseph has over ten years of work experience at various high profile technology organizations. Prior to joining ZEDO in 2000, Joseph worked for the Mobile Computing and Workstation Technology divisions of Hewlett Packard. At Hewlett Packard, he was responsible for the design, development, integration and deployment of various software applications for cell phones, handheld devices and workstations. He previously worked at the X Consortium in Cambridge, Massachusetts and for Everest Consultants of Portland, Oregon in various software development capacities. Joseph holds a Masters degree in Computer Science from Oregon State University and a Bachelor of Technology degree in Computer Engineering from Kerala University.

Summer Koide
Vice President, Product Management

As Vice President of Product Management at ZEDO, Summer uses her expertise to help ZEDO become a leader in the online ad serving and e-commerce space. Summer leads project management and release management efforts at ZEDO. She is responsible for strategic initiatives that will improve ZEDO’s operations, the quality of core products, and the release time for new features. Summer has over a decade of rich and varied experience in retail and technology at various leading organizations, including Orchard Supply Hardware, Sears, and Netflix, during which she has demonstrated expertise in engineering management, product and technical project management. Before joining ZEDO, Summer was in charge of strategic planning, engineering project management and cross-team communication at Summer’s experience was instrumental in making one of the top three e-commerce sites in the world. Prior to, Summer was in charge of product assortment, merchandising and vendor negotiations at She has numerous consulting assignments to her credit ranging from project management to system improvements and integrating content management systems.