Updated May 2012
ZEDO, Inc. is committed to protecting the privacy of
online consumers. This notice explains our online technology
and information collection practices.
ZEDO does not collect any personally identifiable information
(PII) from users. ZEDO adheres to the privacy guidelines
created by the Direct Marketing Association (DMA) and
the Interactive Advertising Bureau (IAB).
ZEDO is a technology service provider: when
you see an Internet ad ‘Powered by ZEDO’,
the Web site you are visiting has asked ZEDO to act
as an agent for ad delivery and reporting. The website
may be one of the following: a ZEDO customer; serving
ads from one of ZEDO’s Ad Network customers; or
serving ads from the ZEDO Ad Network itself. The information
ZEDO processes on a customer’s behalf belongs
to that customer and is only used by ZEDO to customize
ad serving for that customer. This usage is governed
by our Terms and Conditions with our customers and by
ZEDO collects anonymous information through the use
of cookies and pixel tags, which are industry standard
technologies used by many major Web sites. No personally
identifiable information is collected or used in this
Cookies are small files that are stored on
your computer: A cookie file simply contains a string
of alphanumeric characters, which is passed from a Web
site to your computer and back to the Web site, unchanged,
a computer that has previously visited the site or page.
Cookies are often miscategorized as ‘Spyware’,
or as a virus or other malicious program. A cookie itself
cannot do anything except help a Web site behave in
a manner customized to you.
preventing users from seeing the same Internet ad over
identify you in any way, and these cookies cannot damage
your system or files.
You can tell your browser to accept or reject cookies
for all sites, or for specific sites; but remember,
rejecting cookies may affect the way your favorite sites
To make certain that ads served by ZEDO, Inc.
are targeted correctly, partner Web sites in the ZEDO
network place pixel tags on their sites. These tags
are not personally identifiable, nor do they collect
personal information. They are used to match visitor
browsing behavior to a segment profile designated for
targeting ads to visitors.
ZEDO collects only anonymous, non-personally
identifiable information. When you are on one of our
customer’s Web sites (including advertisers and
certain non-personal information about you, including
but not limited to: your browser type (Google Chrome,
Internet Explorer, Firefox, Safari, etc.); operating
system (Windows, Macintosh, etc.); your browsing behavior,
such as the date and time you visit the site, the content
areas or pages of the site you visit (for example, ‘auto
section’ or ‘entertainment section’),
ads clicked on and other click-stream data. None of
this data contains personal information about you.
ZEDO does not collect data of any sensitive nature,
including precise information about past, present or
potential future health or medical conditions or treatments,
including genetic, genomic, and family medical history.
Usage of Data
ZEDO enables its customers to use the anonymous
information it collects to customize the advertisements
that consumers see on participating Web sites and to
analyze if the advertising resulted in a desired action,
such as a sale. This is sometimes referred to as Online
Preference Marketing (OPM) or Behavioral Targeting.
In order to serve appropriate ads to visitors, ZEDO
will temporarily assemble non-personal behavioral and
technical information to create very large audience
segments. These segments represent data that has been
aggregated into large anonymous groupings.
ZEDO does not allow its customers to create or use
targeting segments of any sensitive nature, including
precise information about past, present or potential
future health or medical conditions or treatments, including
genetic, genomic, and family medical history. In some
cases, customers may create targeting segments for non-sensitive
categories, such as diet, fitness, beauty, etc.
Anonymous data from third parties may be combined
with the anonymous data collected by our partners in
order to tailor the advertisements you see.
Data Storage and Lifetime
ZEDO stores all anonymous, non PII data in
user cookies and not on any servers. Reasonable measures
are taken to obscure and protect the anonymous data
stored in cookies, however, as cookies are a component
of individual internet browsers, cookie security is
ultimately managed by the browser. These cookies have
a lifetime of one year from your last visit or exposure
and can be blocked or deleted by users using the methods
described on our Opt Out page. Click
here to read more about opting out.
Disclosure of Information
ZEDO does not provide any personal information
to marketers when you interact with or view a targeted
ad. The user information that we collect to create segments
and profile information for our service is shared with
our contracted customers and not with any other outside
party. At the same time, our advertiser customers cannot
correlate or merge any network segment information that
they may collect, process or store in connection with
their site, including such personal information except
in compliance with the applicable customer contracts
utilized by advertiser customers at a later time, as
part of their customer relationship management (CRM)
programs, for example.
If you do not want to store this information
in your browser, you can easily deny, or opt out of,
cookies. There is more than one way to opt out of cookies:
manually delete your cookies by following the instructions
contained in the "Help" section of your browser;
to our Opt Out page and click the "Opt Out
Now" button provided. We will no longer deliver
ads targeted to your preferences and usage patterns.
The ZEDO Opt-out Tool is cookie-based.
In order for the Tool to work on your computer, your
browser must be set to accept third party cookies. If
you buy a new computer, change web browsers or delete
this cookie, you will need to perform the opt-out task
The NAI provides a mechanism to opt out of its member
networks here. http://www.networkadvertising.org/managing/opt_out.asp
ZEDO, Inc. reserves the right to modify this
privacy statement at any time, so please review it frequently.
If we make a change to this policy that would result
in a materially more permissive use of Preference Data
that was collected before the effective date of the
update, we will obtain prior affirmative consent from
affected users before implementing the change.
If you have any comments or questions regarding
this Privacy Statement, please contact:
850 Montgomery St. Suite 150
San Francisco, CA 94133