> News > 2001
> ZEDO Welcomes Lawrence Braitman and Esther
Dyson to Its Board of Directors
ZEDO Welcomes Lawrence
Braitman and Esther Dyson to Its Board of Directors
December 18, 2001
SAN FRANCISCO, Dec. 18 /PRNewswire/ -- ZEDO,
Inc., the leading Third Generation Ad Serving
company, today announced Lawrence Braitm an, the
co-founder of the Flycast Network and Esther Dyson,
the Chairman of EDventure Holdings, have joined
the ZEDO Board of Directors.
"We are delighted that two leading industry figures
have joined the Board of ZEDO," said Roy de Souza,
CEO of ZEDO. "ZEDO's Third Generation Ad Serving
inspired by high end peer-to-peer architecture,
is cost effective, scalable, high speed and has
immense flexibility for customer specific features.
The support of such key individuals demonstrates
the power of ZEDO's technology to today's I nternet."
"ZEDO's solution is tailor-made for the
current Internet advertising environment," said
Mr. Braitman. "By avoiding capital-intensive and
maintenance-intensive centralized ad serving technology,
ZEDO's distributed platform gives it an inherent
cost advantage in providing superior ad serving.
Cost conscious publishers and advertisers are
finding that by switching to ZEDO they can red
uce their ad serving costs by upwards of fifty
percent." In 1996, Mr. Braitman co-founded the
highly successful Flycast Network, an online advertisin
g technology and network, purchased in 2000 by
CMGI in a stock transaction valued at $2.1 billion.
Lawrence Braitman serves on the Board of Firewhite,
Inc., a provider of tools for deploying, securing
and managing mobile applications.
"I'm enthusiastic about ZEDO because it uses
'buzzword technology' -- decentralization and
T hird Generation edgeServing(TM) -- to deliver
real-world benefits such as low cost, reliability
and scalability," said Esther Dyson. "Also, ZEDO
is the kind of company I love to support: a market-challenging
start-up that kno ws how to stay focused and efficient."
Esther Dyson, high-tech luminary and pundit, is
the chairman of EDventure Holdings, which pu blishes
a monthly newsletter, Release 1.0, and sponsors
the premier high-tech conferences, PC Forum in
the U.S. and High-Tech Forum in Europe. Ms. Dyson
serves on the boards of WPP Group, Manugistics,
Audumbla, Sourceree and TrustWorks , among others.