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ICONOCAST
January 16, 2002

Now nearly 100% free! The unsettling nature of today's economic climate has not deterred one ad-serving company from thinking creatively. San Francisco-based ZEDO says it will serve unsold inventory for free. ZEDO, profiled previously in ICONOCAST, developed an edge server-based technology that it cl aims can serve ads up to 10 times faster than traditional, centrally located servers.

The company's board was recently enhanced with Flycast co-founder Larry Braitman and Esther Dyson, who gushed, "I'm enthusiastic about ZEDO because it uses 'buzzword technology' -- decentralization and third generation edge serving -- to deliver real-world benefits." We get excited when Esther gets excited.