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IAR Bits and Bytes
January 17, 2002
San Francisco-based ad server ZEDO is making
the unusual move of offering to serve unsold in
ventory at no cost.
That's big news for most publishers, who typically
have to eat the cost of unsold online Advertising
inventory in the course of their ASP subscriptions.
Generally, publishers stick house ads in place
of unsold inventory in a bit to recoup a litt
le of the cost (and to fill what could be empty
space on their pages.) But ZEDO said the low overhead
of its ad network allow it to offer to handle
such ads for free.
The ad server, which said it serves 6 billion
ads a month, also said it had signed contracts
with StreamCast Networks, Boston Media and Shoxygen.com,
Silicon India, Nutrio.
"The efficiency of ZEDO's architecture allows
ZEDO to provide the pricing and pricing struct
ure that customers want," said ZEDO chief executive
Roy de Souza. "Publishers only pay ZEDO for ad
serving when they are making money from the ads
served -- t his is what our customers need to
succeed in today's market."