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Home > News > 2003 > Hotwire chooses ZEDO Ad Serving


SAN FRANCISCO, March 4, 2003 -- ZEDO, Inc., a Third Generation Ad Serving™. Company, today announced that discount travel site Hotwire has chosen ZEDO for its Internet ad serving and publishing needs.

Hotwire uses ZEDO for both advertising on the Hotwire Web site, as well as online ads promoting Hotwire's discount deals on airfare, hotel rooms and car rentals.

"We chose ZEDO for both our ad service business and publishing, and we are pleased with their results and industry-leading support," said Ty Shay, Hotwire vice president, marketing. "The interface is very easy to use, saving us time and eliminating errors. Additionally, ZEDO meets its reputation for high performance and the ability to handle flash easily."

Roy de Souza, Chief Executive Officer of ZEDO welcomed the new customer; "We are pleased to have this important Internet brand using ZEDO technology on its Web site and across the Internet. ZEDO's Third Generation Ad Serving™ is easy to use and leads in new features and effectiveness. Furthermore, ZEDO provides publishers considerable further savings by serving unsold default ads for free."


ZEDO is the leading provider of Third Generation Ad Serving(TM) technology for today's online advertising and eCommerce needs. ZEDO uses a unique proprietary architecture that is fast, scalable and is highly flexible in meeting customer needs. ZEDO currently leads the industry in fully featured, cost effective, ad serving for Internet publishers and advertisers. Its full feature set is presented in an intuitive and highly acclaimed graphical user interface. ZEDO technology includes advanced time of day and broadband targeting, full analytics and conversion tracking (including tracking conversions from Overture and Google buys) that help companies generate more revenue from Internet advertising.

For more information on ZEDO go to ZEDO is a global company with headquarters in San Francisco and offices in the UK and India.

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