> News > 2003
> Hotwire chooses ZEDO Ad Serving
ZEDO AD SERVING
SAN FRANCISCO, March 4, 2003 -- ZEDO, Inc., a
Third Generation Ad Serving™. Company, today
announced that discount travel site Hotwire has
chosen ZEDO for its Internet ad serving and publishing
Hotwire uses ZEDO for both advertising on the
Hotwire Web site, as well as online ads promoting
Hotwire's discount deals on airfare, hotel rooms
and car rentals.
"We chose ZEDO for both our ad service business
and publishing, and we are pleased with their
results and industry-leading support," said Ty
Shay, Hotwire vice president, marketing. "The
interface is very easy to use, saving us time
and eliminating errors. Additionally, ZEDO meets
its reputation for high performance and the ability
to handle flash easily."
Roy de Souza, Chief Executive Officer of ZEDO
welcomed the new customer; "We are pleased to
have this important Internet brand using ZEDO
technology on its Web site and across the Internet.
ZEDO's Third Generation Ad Serving™ is easy
to use and leads in new features and effectiveness.
Furthermore, ZEDO provides publishers considerable
further savings by serving unsold default ads
ZEDO is the leading provider of Third Generation
Ad Serving(TM) technology for today's online advertising
and eCommerce needs. ZEDO uses a unique proprietary
architecture that is fast, scalable and is highly
flexible in meeting customer needs. ZEDO currently
leads the industry in fully featured, cost effective,
ad serving for Internet publishers and advertisers.
Its full feature set is presented in an intuitive
and highly acclaimed graphical user interface.
ZEDO technology includes advanced time of day
and broadband targeting, full analytics and conversion
tracking (including tracking conversions from
Overture and Google buys) that help companies
generate more revenue from Internet advertising.
For more information on ZEDO go to http://www.zedo.com.
ZEDO is a global company with headquarters in
San Francisco and offices in the UK and India.
Jan Freeman, 415.348.1975