> News > 2004
> ZEDO offers Full-Page Ad Format
ZEDO Offers Full-Page
November 10, 2004
Ad serving technology provider ZEDO announced
on Friday that it had launched its full-page ad
format, intended to allow publishers to take advantage
of increasing ad spending among advertisers. Launch
customers for the service include CNET Networks,
iwin.com and III-Interactive.
The new full-page ad plays for 10 seconds before
the user sees the front page of a site and then
resolves to a leave behind on the next page. ZEDO
says the high impact ad fomat provides marketers
visibility in front of an active audience visiting
a Web site.
ZEDO says it is the first ad serving company
to avoid complex cookie blocking that lessens
user experience and it has made the format easy
for the both production and trafficking by ad
agencies and publishers. ZEDO is offering a demonstration
of the full-page ad at its Web site.
"ZEDO has been developing this Full Page Ad format
for nine months," says Shan Franklin, VP of sales
at ZEDO Inc. "These new Full Page Ads could become
the primary launch announcements in the digital
ZEDO is the leading provider of Third Generation
Ad Serving(TM) technology for today's online advertising
and eCommerce needs. ZEDO uses a unique proprietary
architecture that is fast, scalable and is highly
flexible in meeting customer needs. ZEDO currently
leads the industry in fully featured, cost effective,
ad serving for Internet publishers and advertisers.
Its full feature set is presented in an intuitive
and highly acclaimed graphical user interface.
ZEDO technology includes advanced time of day
and broadband targeting, full analytics and conversion
tracking (including tracking conversions from
Overture and Google buys) that help companies
generate more revenue from Internet advertising.
For more information on ZEDO go to http://www.zedo.com
ZEDO is a global company with headquarters in
San Francisco and offices in the UK and India.
Jan Freeman, 415.348.1975