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> Webchutney ties up with ZEDO
up with ZEDO
INDIATIMES NEWS NETWORK
FEBRUARY 09, 2005
NEW DELHI: Webchutney, a leading interactive
agency, has tied up with San Fransico-based ZEDO,
Inc., a leading provider of Customer-Fit Ad Serving
solutions, as its ad serving partner.
Under this agreement, ZEDO will provide ad-serving
solutions for all of Webchutney’s businesses
for its clients. “Online advertising has
been paramount to the success of our clients’
media strategy and a critical part of our agency’s
skill set," says Sidharth Rao, CEO of Webchutney.
"While almost every other advertising agency
is choosing to outsource this important media
service, we felt it was time to augment our existing
expertise and offer our advertisers a de dicated
ad serving platform that is unique to the industry.
Given ZEDO’s proven track record, we are
confident that the deployment of their Third Generation
ZEDO’s Third Generation Ad Serving"!
Technology offers precision targeting and delivery,
advanced campaign optimization, comprehensive
reporting and powerful access control.
In addition to other ROI enhancing features,
ZEDO’s auto-optimisation tool will benefit
customers to deliver the most effective ads automatically
using the concept of Effective CPM (ECPM).
This allows advertisers to automatically prioritise
ads by profit and thus maximise returns on their
Webchutney currently operates out of three cities-
New Delhi, Mumbai and Bangalore, Webchutney's
portfolio of clients include Microsoft, ICICI
Bank, ABN AMRO Bank, HBO, Xerox, Tata Sons, Tata
Indicom, MSN, Times Internet, Encyclopeadia Britannica,
Avaya GlobalConnect, and ESPN Star Sports and