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Webchutney ties up with ZEDO

INDIATIMES NEWS NETWORK
FEBRUARY 09, 2005
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NEW DELHI: Webchutney, a leading interactive agency, has tied up with San Fransico-based ZEDO, Inc., a leading provider of Customer-Fit Ad Serving solutions, as its ad serving partner.

Under this agreement, ZEDO will provide ad-serving solutions for all of Webchutney’s businesses for its clients. “Online advertising has been paramount to the success of our clients’ media strategy and a critical part of our agency’s skill set," says Sidharth Rao, CEO of Webchutney.

"While almost every other advertising agency is choosing to outsource this important media service, we felt it was time to augment our existing expertise and offer our advertisers a de dicated ad serving platform that is unique to the industry.

Given ZEDO’s proven track record, we are confident that the deployment of their Third Generation Ad Serving"!

ZEDO’s Third Generation Ad Serving"! Technology offers precision targeting and delivery, advanced campaign optimization, comprehensive reporting and powerful access control.

In addition to other ROI enhancing features, ZEDO’s auto-optimisation tool will benefit customers to deliver the most effective ads automatically using the concept of Effective CPM (ECPM).

This allows advertisers to automatically prioritise ads by profit and thus maximise returns on their ad spends.

Webchutney currently operates out of three cities- New Delhi, Mumbai and Bangalore, Webchutney's portfolio of clients include Microsoft, ICICI Bank, ABN AMRO Bank, HBO, Xerox, Tata Sons, Tata Indicom, MSN, Times Internet, Encyclopeadia Britannica, Avaya GlobalConnect, and ESPN Star Sports and more.