> News > 2005
> ZEDO's Landing Page Optimization
By Roger Park, Associate Editor
February 16, 2005
Ad serving solutions company ZEDO, Inc. announced
the launch of its landing-page optimization tool.
ZEDO claims their new tool will enable marketers
to maximize return on investment (ROI) for post-click
campaigns by optimizing the performance dynamic
ZEDO's landing page optimization enables advertisers
to enter multiple landing pages for each creative
in a campaign. ZEDO will then automatically rotate
click-throughs to the landing pages for each creative.
The optimization engine computes the cost thousand
impressions (CPM) for different landing pages
and directs the user to the highest performing
landing page. ZEDO claims this ensures better
conversion for each click.
"ZEDO has been setting standards in optimization
technology by constantly building newer features
and techniques to generate measurable results
for successful, savvy internet companies that
are focused on maximizing ROI. Landing Page Optimization
developed by ZEDO will prove to be a powerful
tool for companies in the lead generation space,"
says Roy de Souza, chief executive officer, ZEDO.
More details of the research and methodology
by ZEDO are presented in a white paper at http://www.zedo.com/white-paper.htm