Home > News > 2005 > ZEDO's Intromercial Ad Format


ZEDO's Intromercial Ad Format

iMediaconnection.com
By Roger Park, Associate Editor
March 21, 2005
View the Article

Ad serving company ZEDO, Inc. announced the launch of an Intromercial ad format for their publisher clients.

Intromercial is a full-page ad that plays for ten seconds before the users sees the front page of a site. After the ad plays, it resolves to a small corner banner on the next page.

"With increasing popularity of rich media, there is a significant demand from customers to implement new and innovative ad formats," says Roy de Souza, chief executive officer, ZEDO.

ZEDO says that a survey of some clients showed a 38 percent higher click-through for Intromercial ads as opposed to normal banner ads. ZEDO's clients include CNET Networks and Glispa and NextGame.

"The ZEDO Intromercial ad format is a simple, repeatable format that sets a good standard for advertisers. It's a format advertisers like, understand and they are willing to pay well for," adds de Souza.