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Zedo refocusing on newspapers
January 24, 2011
A San Francisco advertising
software and production firm is refocusing on
newspapers as it beefs up its stable of services.
Zedo began courting newspapers in early 2010
and counts as clients a number of dailies, the
The company recently launched an ad operations
service team that can serve as a paper's online
advertising operation, and also partnered with
Maroon Ventures, headed by a former Yahoo Newspaper
Consortium exec, to provide ad consulting and
"We believe there isn't an advertising technology
provider that can help newspapers with their online
sales," said Liz Kulin, marketing manager.
In addition to ad consulting, Zedo provides outsourced
ad production, ad management software, network
optimization and self-service ad services.
The company said it will release additional details
about its service offerings to newspapers in the