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ZEDO is the world’s leading ad-server
for web publishers and the third largest Internet
ad-serving company in the world. With its focus
on the New Internet and Behavioral Targeting,
ZEDO holds claim to being the largest independent
ad-serving company globally.
Founded in 1999 by Mr. Roy de Souza, ZEDO is
headquartered in San Francisco & employs 130
people across its office in London, Mumbai, Goa
and St. Petersburg (Russia). It is also fast expanding
its engineering and R&D base in India.
ZEDO manages and tracks over 25 billion on-line
ads per month for hundreds of websites and leads
the industry in scalability, ease of use and features.
ZEDO's platform allows advertisers and publishers
to manage complex online advertising campaigns,
while optimizing performance and revenue.
ZEDO’s Behavioral Targeting looks at the
previous behavior of each user on the site to
find which users have previously visited travel
sites or sites about digital cameras etc. Industry
experts claim that while it may not be accurate
all the time, a user's past behavior will always
give us better understanding of the user’s
preference and future behavior. A person who has
traveled once is likely to travel again - just
in the same way that a person who is late to dinner
often is likely be late for dinner again. Humans
are creatures of habit - so analyzing their past
behavior more accurately predicts their future
behavior and the products they are interested
It is the leader of Third Generation
Ad Serving™ technology in
today’s online advertising and eCommerce.
It is designed to help web sites, advertisers
and networks lower their operating costs and increase
their revenue. Its full feature-set is presented
in an intuitive and highly acclaimed graphical
user interface. ZEDO’s technology includes
advanced time of day and broadband targeting,
full analytics and conversion tracking (including
tracking conversions from Overture and Google
buys) that help companies generate more revenue
from Internet advertising.
ZEDO provides solutions to increase one’s
total revenue with high CPM (Cost per mile), Ad
Network Optimization and an Ad server for the
New Internet. ZEDO uses a unique proprietary architecture
that is fast, scalable and is highly flexible
in meeting customer needs.
Some of the world’s most popular Internet
players such as Rockyou, PartyPoker, and Undertone
Networks rely on ZEDO to serve and optimize their
Privately held, ZEDO’s investors include
Esther Dyson, Chairman, Edventure Holdings, Inc,
Anthelon Capital, LP, Russian Hill Venture and
Wilson Sonsini Investments.