> News > 2001
> ZEDO expands its product line by launching
"Third Generation Ad Service"
ZEDO expands its
product line by launching "Third Generation Ad
San Francisco, Calif. - April 17, 2001 - ZEDO,
Inc., today announced the expansion of their product
line built on their unique Third Generation Ad
Serving architecture. The Third Generation Ad
Serving architecture eliminates much of the hardware
and data centers used in second generation technologies.
The architectures uses browser intelligence: Java
Script "ad servers" running on end user computers
as in peer to peer architectures. The Java Script
"ad servers" require no user download and are
10x faster than traditional serving. With this
unique architecture, ZEDO moves ad serving from
an intelligent server and dumb client to intelligent
server and intelligent client. Details of this
technology can be found at www.ZEDO.com/zedo/technology
and from the white paper available on the ZEDO
ZEDO serves ads without the expensive hardware
and maintenance costs of traditional ad serving
architectures and therefore dramatically reduces
the cost of ad serving for both publishers and
advertisers. In addition the new architecture
allows ease of use and a series innovative new
targeting and measurement products that help both
advertisers and publishers meet their business
ZEDO now serves all creative in IAB standards
including rich media. ZEDO's trafficking and reporting
is streamlined and easy to use, especially for
rich media. Due to ZEDO's unique client side (browser)
intelligence ad traffickers do not need to upload
any sniffer code for rich media. Every browser
knows exactly what rich media it is capable of
seeing and only requests the correct ads. Trafficking
and reporting are state of the art in their simplicity
and time saving.
"We are extremely pleased to offer an affordable
top notch technology to companies in today's market.
Our technology is designed to allow customers
to actually generate revenue from their ad serving
and easily traffic and report on it." says Roy
de Souza, founder and CEO of ZEDO, Inc. "Furthermore
we are excited by the extremely positive response
that we are getting from the market. Customers
are crying out for our new streamlined technology."
ZEDO, Inc., is the leading provider of ad serving
technology built for today's needs. It serves
ads using a unique proprietary Third Generation
Ad Serving architecture that is more scalable,
offers client side measurement and is more cost
effective than any other serving technology on
the market today. Furthermore the technology does
not require stored profiles of any type and is
thus is on the cutting edge of ensuring consumer
ZEDO is the leading provider of Third Generation
Ad Serving(TM) technology for today's online advertising
and eCommerce needs. ZEDO uses a unique proprietary
architecture that is fast, scalable and is highly
flexible in meeting customer needs. ZEDO currently
leads the industry in fully featured, cost effective,
ad serving for Internet publishers and advertisers.
Its full feature set is presented in an intuitive
and highly acclaimed graphical user interface.
ZEDO technology includes advanced time of day
and broadband targeting, full analytics and conversion
tracking (including tracking conversions from
Overture and Google buys) that help companies
generate more revenue from Internet advertising.
For more information on ZEDO go to http://www.zedo.com.
ZEDO is a global company with headquarters in
San Francisco and offices in the UK and India.
Jan Freeman, 415.348.1975