> News > 2001
> ZEDO launches easy to use, cost effective
"Pop Under" serving
ZEDO launches easy
to use, cost effective "Pop Under" serving
San Francisco, Calif. - July 5, 2001 - ZEDO,
Inc., the Third Generation Ad Serving company,
today announced the expansion of its product line
to include pop under and pop up ad serving. ZEDO's
Third Generation Ad Serving architecture eliminates
much of the hardware and data centers used in
second generation technologies. The architectures
uses browser intelligence: Java Script "ad servers"
running on end user computers (no download required)
as in peer to peer architectures. Details of this
technology can be found at www.ZEDO.com/technology
and from the white paper available on the ZEDO
New Pop Under Serving
Reacting to customer demand ZEDO today launched
its cutting edge, easy to use and low cost pop
under serving. ZEDO's pop under serving is cutting
edge: ads load faster than any other serving system
due to ZEDO's unique architecture. Furthermore,
unique to all ad serving technologies, frequency
capping is handled on the browser and is therefore
highly accurate. This prevents repetitive pop
ups which annoy web users. Trafficking and reporting
is easier to use than any other system. The architecture
means that ad traffickers do not need to use or
understand any html or any java script. Ad traffickers
can control the size of the pop ups/ pop unders,
positioning, frequency capping, delay in popping
up and other features using simple pull down menus
and clickable buttons. Finally, due to the unique
architecture that minimizes the use of servers,
ZEDO's pop under serving is highly cost effective
for sites and advertisers.
"We now lead the industry in pop under serving,"
says Roy de Souza, founder and CEO of ZEDO, Inc.
"Our pop under serving has been built to customer
specifications and is appreciated by our customers."
ZEDO is the leading provider of Third Generation
Ad Serving(TM) technology for today's online advertising
and eCommerce needs. ZEDO uses a unique proprietary
architecture that is fast, scalable and is highly
flexible in meeting customer needs. ZEDO currently
leads the industry in fully featured, cost effective,
ad serving for Internet publishers and advertisers.
Its full feature set is presented in an intuitive
and highly acclaimed graphical user interface.
ZEDO technology includes advanced time of day
and broadband targeting, full analytics and conversion
tracking (including tracking conversions from
Overture and Google buys) that help companies
generate more revenue from Internet advertising.
For more information on ZEDO go to http://www.zedo.com.
ZEDO is a global company with headquarters in
San Francisco and offices in the UK and India.
Jan Freeman, 415.348.1975