> News > 2001
> ZEDO launches ad serving product with adDisplay™
ZEDO launches ad
serving product with adDisplay™ duration
San Francisco, Calif. - September 2, 2001 - ZEDO,
Inc., the Third Generation Ad Serving company,
today announced the launch of its edgeServing™
product. The Third Generation Ad Serving architecture
eliminates much of the hardware and data centers
used in second generation technologies. The architectures
uses browser intelligence: Java Script "ad servers"
running on end user computers as in peer to peer
architectures. The Java Script "ad servers" allow
ZEDO to track ad delivery on the browser, including
how long ads are visible to web users (adDisplay™
duration) and how click through rates vary across
sites that have longer adDisplay™ durations.
edgeServing™ for Advertisers
Reacting to customer demand from advertisers
for more effective ways to measure Internet advertising
ZEDO has launched a new advertiser product with
full post click tracking and sophisticated reporting.
The flagship feature of this product is the ability
to track how long ads were displayed to users,
on any site, for any type of creative. This Ad
Display duration allows advertisers to optimize
and buy space on sites and areas of sites, where
the ads are displayed longest to users.
"ZEDO edgeServing™ for advertisers provides
advertisers with a new level of tracking data
and analysis. Traditionally advertisers are forced
to pay every time an ad is requested from a server,
regardless of whether an ad gets to a browser
or not. Advertisers have no idea if or how many
ads reach the web page. With ZEDO technology advertisers
will know which ads reach web pages and even which
ads are displayed to users for 5 seconds or more.
For example, if users on one site scroll down
instantly and hardly see the ads, then the advertisers
will know exactly how many of their ad impressions
on were displayed for 5 seconds and how many were
wasted. They can then adjust their media plan
ZEDO is the leading provider of Third Generation
Ad Serving(TM) technology for today's online advertising
and eCommerce needs. ZEDO uses a unique proprietary
architecture that is fast, scalable and is highly
flexible in meeting customer needs. ZEDO currently
leads the industry in fully featured, cost effective,
ad serving for Internet publishers and advertisers.
Its full feature set is presented in an intuitive
and highly acclaimed graphical user interface.
ZEDO technology includes advanced time of day
and broadband targeting, full analytics and conversion
tracking (including tracking conversions from
Overture and Google buys) that help companies
generate more revenue from Internet advertising.
For more information on ZEDO go to http://www.zedo.com
ZEDO is a global company with headquarters in
San Francisco and offices in the UK and India.
Jan Freeman, 415.348.1975