> News > 2001
> ZEDO Welcomes Lawrence Braitman and Esther
Dyson to Its Board of Directors
ZEDO Welcomes Lawrence
Braitman and Esther Dyson to Its Board of Directors
San Francisco, Calif. - December 18, 2001 - ZEDO,
Inc., the leading Third Generation Ad Serving
company, today announced Lawrence Braitman, the
co-founder of the Flycast Network and Esther Dyson,
the Chairman of EDventure Holdings, have joined
the ZEDO Board of Directors.
"We are delighted that two leading industry figures
have joined the Board of ZEDO," said Roy de Souza,
CEO of ZEDO. "ZEDO's Third Generation Ad Serving
inspired by high end peer-to-peer architecture,
is cost effective, scalable, high speed and has
immense flexibility for customer specific features.
The support of such key individuals demonstrates
the power of ZEDO's technology to today's Internet."
"ZEDO's solution is tailor-made for the current
Internet advertising environment," said Mr. Braitman.
"By avoiding capital-intensive and maintenance-intensive
centralized ad serving technology, ZEDO's distributed
platform gives it an inherent cost advantage in
providing superior ad serving. Cost conscious
publishers and advertisers are finding that by
switching to ZEDO they can reduce their ad serving
costs by upwards of fifty percent." In 1996, Mr.
Braitman co-founded the highly successful Flycast
Network, an online advertising technology and
network, purchased in 2000 by CMGI in a stock
transaction valued at $2.1 billion. Lawrence Braitman
serves on the Board of Firewhite, Inc., a provider
of tools for deploying, securing and managing
"I'm enthusiastic about ZEDO because it uses
'buzzword technology' -- decentralization and
Third Generation edgeServing™ -- to deliver
real-world benefits such as low cost, reliability
and scalability," said Esther Dyson. "Also, ZEDO
is the kind of company I love to support: a market-challenging
start-up that knows how to stay focused and efficient."
Esther Dyson, high-tech luminary and pundit, is
the chairman of EDventure Holdings, which publishes
a monthly newsletter, Release 1.0, and sponsors
the premier high-tech conferences, PC Forum in
the U.S. and High-Tech Forum in Europe. Ms. Dyson
serves on the boards of WPP Group, Manugistics,
Audumbla, Sourceree and TrustWorks, among others.
ZEDO is the leading provider of Third Generation
Ad Serving(TM) technology for today's online advertising
and eCommerce needs. ZEDO uses a unique proprietary
architecture that is fast, scalable and is highly
flexible in meeting customer needs. ZEDO currently
leads the industry in fully featured, cost effective,
ad serving for Internet publishers and advertisers.
Its full feature set is presented in an intuitive
and highly acclaimed graphical user interface.
ZEDO technology includes advanced time of day
and broadband targeting, full analytics and conversion
tracking (including tracking conversions from
Overture and Google buys) that help companies
generate more revenue from Internet advertising.
For more information on ZEDO go to http://www.zedo.com.
ZEDO is a global company with headquarters in
San Francisco and offices in the UK and India.
Jan Freeman, 415.348.1975