> News > 2002
> ZEDO OFFERS ONLINE PUBLISHERS FREE SERVING
OF 'UNSOLD' ADS
ZEDO OFFERS ONLINE
PUBLISHERS FREE SERVING OF 'UNSOLD' ADS
ZEDO SIGNS StreamCast NETWORKS'
MORPHEUS AND OTHERS;
AND NOW SERVES UPWARDS OF 6 BILLION ADS A MONTH
San Francisco, Calif. - January 14, 2002 - ZEDO,
Inc., the leading Third Generation Ad Serving
Company, today announced that "unsold" ads would
be served for publishers at no charge. This includes
unsold house and default ads run by the publisher.
The company also announces major new contracts
with StreamCast Networks, creators of Morpheus,
Boston Media and Shoxygen.com, Silicon India,
Nutrio, and others, to serve over 6 Billion ads
a month. Other major customers will be announced
in the next few weeks.
"We are pleased to welcome our new clients and
to announce that we now serve over 6 billion ads
a month. The efficiency of ZEDO's architecture
allows ZEDO to provide the pricing and pricing
structure that customers want -- such as not having
to pay for the serving of unsold ads," said Roy
de Souza, CEO of ZEDO. "Publishers only pay ZEDO
for ad serving when they are making money from
the ads served - this is what our customers need
to succeed in today's market. ZEDO is undoubtedly
the future of worldwide ad serving as the Internet
continues to grow rapidly."
"ZEDO gives us the functionality to better service
our advertisers with the ability to target, traffic
and report vital information allowing StreamCast
Networks to optimize campaigns and reach desired
audiences," said Trey Bowles, Director of Sales
and Marketing StreamCast Networks (http://www.musiccity.com).
"ZEDO provides substantial cost savings to StreamCast
because we do not pay for unsold ads."
In addition to low prices and free serving of
unsold ads, ZEDO's Third Generation Ad Serving
provides up to 10-times faster serving speeds
compared to centrally served ads. ZEDO's unique
architecture allows for customer-specific features
and immense flexibility including the reporting
of how long ads are visible on a page; off-line
ad serving; easy to use pop under serving with
accurate frequency caps; and more. ZEDO's Third
Generation Ad Serving, styled after the efficiencies
of high end peer-to-peer data transfer, is the
most advanced and cost-effective serving system
available on the market.
ZEDO is the leading provider of Third Generation
Ad Serving(TM) technology for today's online advertising
and eCommerce needs. ZEDO uses a unique proprietary
architecture that is fast, scalable and is highly
flexible in meeting customer needs. ZEDO currently
leads the industry in fully featured, cost effective,
ad serving for Internet publishers and advertisers.
Its full feature set is presented in an intuitive
and highly acclaimed graphical user interface.
ZEDO technology includes advanced time of day
and broadband targeting, full analytics and conversion
tracking (including tracking conversions from
Overture and Google buys) that help companies
generate more revenue from Internet advertising.
For more information on ZEDO go to http://www.zedo.com.
ZEDO is a global company with headquarters in
San Francisco and offices in the UK and India.
Jan Freeman, 415.348.1975