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> ZEDO THIRD GENERATION AD SERVING ARCHITECTURE
FINDS APPROVAL FROM INDUSTRY EXPERTS
ZEDO THIRD GENERATION
AD SERVING ARCHITECTURE FINDS APPROVAL FROM INDUSTRY
San Francisco, Calif. - March
14, 2002 - ZEDO, Inc., the leading Third Generation
Ad Serving Company today announced that it is
achieving recognition for its new Third Generation
architecture for serving Internet advertising.
Serving billions of advertisements on the Internet
poses significant challenges for ad technology
companies. Serving ads requires control of: which
ad is served to which page, which ad is seen at
what time, which ad is seen in which country,
and other factors. Traditional, second generation
ad serving technologies were implemented by deploying
server farms, which communicated directly with
millions of browsers in real time to provide this
control. These infrastructures required significant
investments in hardware and human resources to
support them. Modifying and upgrading such systems
continues to be laborious.
In its new architecture a smart ZEDO ad tag on
the browser provides all of the control needed
to serve an ad, without the need for large server
"ZEDO has developed an architecture that distributes
ad serving control to improve the serving of advertising
across the Internet. says Alfredo Botelho, Internet
technology visionary and CTO of ZEDO, Inc. ZEDO
moves the industry forward from antiquated and
expensive server farms to streamlined fully distributed
ad serving. This provides advantages in scalability,
cost and flexibility. The scalability allows ZEDO
to serve billions of ads at low cost. The architectural
flexibility allows ZEDO to quickly develop new
features and formats for customers.
ZEDO's architecture is receiving increasing acceptance
from industry experts:
"ZEDO's architecture leverages content delivery
and caching to make ad delivery as fast and as
scalable as possible, says Peter Danzig, Technical
Advisor to ZEDO and former VP of Technology of
"Second generation ad serving systems have inherent
scalability challenges which lead to high cost-structures.
says Sandeep Nawathe, the former CTO of Ad Force,
Inc., a major second generation ad serving company,
and Founder and CTO of Full Degree Corporation.
At Ad Force we had to maintain hundreds of servers
in multiple countries across the world. As the
volumes grew ever higher, this architecture became
slow, difficult to maintain, and expensive. ZEDO's
Third Generation Ad Serving architecture will
finally provide the Internet with the quality
of scalable ad technology it needs.
ZEDO is the leading provider of Third Generation
Ad Serving(TM) technology for today's online advertising
and eCommerce needs. ZEDO uses a unique proprietary
architecture that is fast, scalable and is highly
flexible in meeting customer needs. ZEDO currently
leads the industry in fully featured, cost effective,
ad serving for Internet publishers and advertisers.
Its full feature set is presented in an intuitive
and highly acclaimed graphical user interface.
ZEDO technology includes advanced time of day
and broadband targeting, full analytics and conversion
tracking (including tracking conversions from
Overture and Google buys) that help companies
generate more revenue from Internet advertising.
For more information on ZEDO go to http://www.zedo.com.
ZEDO is a global company with headquarters in
San Francisco and offices in the UK and India.
Jan Freeman, 415.348.1975