> News > 2002
> Internet Ad technology veteran chooses ZEDO
to re-enter the space. . .
INTERNET AD TECHNOLOGY
VETERAN CHOOSES ZEDO TO RE-ENTER THE SPACE, AMID
SIGNS OF UPTURN
San Francisco, Calif. - June 5, 2002 - ZEDO,
Inc., the leading Third Generation Ad Serving
Company announced today that Shan Franklin has
joined the ZEDO team as Vice President of Sales.
"With early signs of an upturn in the ad technology
space, I had decided to go back into the industry.
After researching all of the leading ad serving
technologies and talking to their customers I
decided to join ZEDO", said Mr. Franklin, a founding
member of Flycast one of the earliest ad serving
players. "ZEDO's Third Generation Ad Serving is
the only ad technology that has a comprehensive
technology advantage across all ad formats. It
is leading the industry in new and more successful
products and features. ZEDO is the ad technology
of the future".
Mr. Franklin has over ten years of strategic
sales and business development experience. He
began his career in technology sales at Macromedia,
where he built strategic marketing programs for
selling Macromedia's web development tools. He
joined Flycast Communications in March of 1997
where he led the sales efforts and helped earn
Flycast a market valuation of $100 million dollars.
After Flycast Shan took a position with AdFlight
as VP of Business Development. Since then he had
been running Intellitoy Ventures, an early stage
Venture Capital Fund.
"We consider ourselves very lucky to have a veteran
like Shan on our ZEDO team", said Roy de Souza,
CEO of ZEDO. "Shan's ability to establish key
relationships is well known in the industry. As
ZEDO's Vice President of Sales he will use these
skills to bring ZEDO's customer base to the next
Shan has a BA in Business Economics from U.C.,
Santa Barbara and an MA in Product Development
from the San Francisco Academy of Art and Industrial
ZEDO is the leading provider of Third Generation
Ad Serving(TM) technology for today's online advertising
and eCommerce needs. ZEDO uses a unique proprietary
architecture that is fast, scalable and is highly
flexible in meeting customer needs. ZEDO currently
leads the industry in fully featured, cost effective,
ad serving for Internet publishers and advertisers.
Its full feature set is presented in an intuitive
and highly acclaimed graphical user interface.
ZEDO technology includes advanced time of day
and broadband targeting, full analytics and conversion
tracking (including tracking conversions from
Overture and Google buys) that help companies
generate more revenue from Internet advertising.
For more information on ZEDO go to http://www.zedo.com.
ZEDO is a global company with headquarters in
San Francisco and offices in the UK and India.
Jan Freeman, 415.348.1975