Media Kit
In the News

Home > News > 2002 > Internet Ad technology veteran chooses ZEDO to re-enter the space. . .


San Francisco, Calif. - June 5, 2002 - ZEDO, Inc., the leading Third Generation Ad Serving Company announced today that Shan Franklin has joined the ZEDO team as Vice President of Sales.

"With early signs of an upturn in the ad technology space, I had decided to go back into the industry. After researching all of the leading ad serving technologies and talking to their customers I decided to join ZEDO", said Mr. Franklin, a founding member of Flycast one of the earliest ad serving players. "ZEDO's Third Generation Ad Serving is the only ad technology that has a comprehensive technology advantage across all ad formats. It is leading the industry in new and more successful products and features. ZEDO is the ad technology of the future".

Mr. Franklin has over ten years of strategic sales and business development experience. He began his career in technology sales at Macromedia, where he built strategic marketing programs for selling Macromedia's web development tools. He joined Flycast Communications in March of 1997 where he led the sales efforts and helped earn Flycast a market valuation of $100 million dollars. After Flycast Shan took a position with AdFlight as VP of Business Development. Since then he had been running Intellitoy Ventures, an early stage Venture Capital Fund.

"We consider ourselves very lucky to have a veteran like Shan on our ZEDO team", said Roy de Souza, CEO of ZEDO. "Shan's ability to establish key relationships is well known in the industry. As ZEDO's Vice President of Sales he will use these skills to bring ZEDO's customer base to the next level."

Shan has a BA in Business Economics from U.C., Santa Barbara and an MA in Product Development from the San Francisco Academy of Art and Industrial Design.


ZEDO is the leading provider of Third Generation Ad Serving(TM) technology for today's online advertising and eCommerce needs. ZEDO uses a unique proprietary architecture that is fast, scalable and is highly flexible in meeting customer needs. ZEDO currently leads the industry in fully featured, cost effective, ad serving for Internet publishers and advertisers. Its full feature set is presented in an intuitive and highly acclaimed graphical user interface. ZEDO technology includes advanced time of day and broadband targeting, full analytics and conversion tracking (including tracking conversions from Overture and Google buys) that help companies generate more revenue from Internet advertising.

For more information on ZEDO go to ZEDO is a global company with headquarters in San Francisco and offices in the UK and India.

Press Contact
Jan Freeman, 415.348.1975