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ZEDO, Inc. Applies For BPA Worldwide Interactive Membership

Shelton, CT May 1, 2008–ZEDO has contracted with BPA Worldwide for certification and accreditation of its ad server system. ZEDO is published by ZEDO, Inc. (San Francisco, CA).

BPA Interactive’s System Certification Accreditation complies with all Interactive Advertising Bureau (IAB) guidelines and provides additional systems verification that go above and beyond the IAB requirements. Some of those added benchmarks include a disaster recovery/business continuity process review, behavioral/activity-based filtering procedures and the reporting of the time at which data is considered final. The Web site will have 12 months to complete its initial certification.

"The strong growth of ZEDO has made it a perfect time to apply for membership with BPA Worldwide," said Publisher Roy de Souza. “Our firm commitment to being able to provide the most accurate information available that is compliant with the IAB guidelines will be enhanced by our future membership in BPA. We have selected BPA, a leading auditing and reporting source for Web domains, to provide us with accurate, objective statistical data."

"We are pleased that ZEDO has applied for membership in BPA Worldwide,” said BPA president and CEO Glenn Hansen. “We applaud ZEDO, Inc. for providing advertisers and prospects with the solid assurance of an independent certification conducted according to our world-respected, uncompromising standards.”

About BPA Worldwide A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves more than 2,500 media properties—including over 1,900 B-to-B publications, more than 400 consumer magazines and newspapers, 100+ Web sites, and events, email newsletters, databases, wireless and other advertiser-supported media—as well as more than 2,600 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.

Press Contact
Jan Freeman, 415.348.1975 jan@zedo.com