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> ZEDO, Inc. Applies For BPA Worldwide Interactive
Membership
ZEDO, Inc. Applies For BPA Worldwide Interactive
Membership
Shelton, CT May 1, 2008–ZEDO
has contracted with BPA Worldwide for certification
and accreditation of its ad server system. ZEDO
is published by ZEDO, Inc. (San Francisco, CA).
BPA Interactive’s System Certification
Accreditation complies with all Interactive Advertising
Bureau (IAB) guidelines and provides additional
systems verification that go above and beyond
the IAB requirements. Some of those added benchmarks
include a disaster recovery/business continuity
process review, behavioral/activity-based filtering
procedures and the reporting of the time at which
data is considered final. The Web site will have
12 months to complete its initial certification.
"The strong growth of ZEDO has made it a
perfect time to apply for membership with BPA
Worldwide," said Publisher Roy de Souza.
“Our firm commitment to being able to provide
the most accurate information available that is
compliant with the IAB guidelines will be enhanced
by our future membership in BPA. We have selected
BPA, a leading auditing and reporting source for
Web domains, to provide us with accurate, objective
statistical data."
"We are pleased that ZEDO has applied for
membership in BPA Worldwide,” said BPA president
and CEO Glenn Hansen. “We applaud ZEDO,
Inc. for providing advertisers and prospects with
the solid assurance of an independent certification
conducted according to our world-respected, uncompromising
standards.”
About BPA Worldwide A not-for-profit
organization since 1931, BPA Worldwide is governed
by a tripartite board comprised of media owners,
advertising agencies and advertisers. Headquartered
in Shelton, Connecticut, USA, BPA has the largest
membership of any media-auditing organization
in the world, spanning more than 25 countries.
Worldwide, BPA serves more than 2,500 media properties—including
over 1,900 B-to-B publications, more than 400
consumer magazines and newspapers, 100+ Web sites,
and events, email newsletters, databases, wireless
and other advertiser-supported media—as
well as more than 2,600 advertiser and agency
members. Visit www.bpaww.com for the latest audit
reports, membership information and publishing
and advertising industry news.
Press Contact
Jan Freeman, 415.348.1975
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