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ZEDO ANNOUNCES LANDING PAGE AUTO-OPTIMIZATION

SAN FRANCISCO, February 15, 2005 -- ZEDO Inc., the Leading Worldwide Provider of Customer-Fit Ad Serving Solutions, today announced its “landing-page optimization” feature. This unique tool is designed to enable marketers to maximize ROI for post-click campaigns by optimizing performance of dynamic landing pages.

With inventory becoming more expensive, online marketers are increasingly focusing on maximizing value of all inventory they buy. While better creative ensures higher CTRs, their conversions rest entirely on the effectiveness of the landing page. Using ZEDO’s landing page optimization, marketers can now increase conversions of those precious clicks into real leads.

ZEDO’s landing page optimization will enable advertisers to enter multiple landing pages and some test volumes for each creative in a campaign. ZEDO will then automatically rotate click-throughs to the landing pages for each creative. The optimization engine computes the eCPM for different landing pages and directs the user to the highest performing landing page, thus ensuring better conversion for each click.

“ZEDO has been setting standards in optimization technology by constantly building newer features and techniques to generate measurable results for successful, savvy Internet companies that are focused on maximizing ROI. Landing Page Optimization developed by ZEDO will prove to be a powerful tool for companies in the lead generation space”, said Roy de Souza, CEO of ZEDO, Inc.

Landing Page Auto-Optimization is part of ZEDO’s suite of Auto-Optimization solutions for marketers and publishers; including revenue auto-optimization and creative auto-optimization. This suite of products has been proven to increase ROI and click throughs for leading Internet companies.

ABOUT ZEDO

ZEDO is the leading worldwide provider of Ad Serving solutions for today's online advertising needs. ZEDO uses a unique proprietary Third Generation Ad Serving™ technology that is fast, scalable and is highly flexible in meeting customer needs. ZEDO currently leads the industry in Transition Ads and Full Page Ads. Its full feature set is presented in an intuitive and highly acclaimed graphical user interface. ZEDO provides advanced features including auto-optimization, profile based targeting (age/gender), behavioral targeting, URL targeting, broadband targeting and supports many new and effective ad formats. ZEDO offers 24-hour customer service and is renowned for its quality and professionalism in serving its customers. ZEDO is a global company with headquarters in San Francisco and offices in Boston, the UK and India. More information on ZEDO is available at http://www.ZEDO.com .

Press Contact
Jan Freeman, 415.348.1975 jan@zedo.com