> News > 2005
> ZEDO's Announces Landing Page Auto-Optimization
LANDING PAGE AUTO-OPTIMIZATION
SAN FRANCISCO, February 15, 2005 -- ZEDO Inc.,
the Leading Worldwide Provider of Customer-Fit
Ad Serving Solutions, today announced its “landing-page
optimization” feature. This unique tool
is designed to enable marketers to maximize ROI
for post-click campaigns by optimizing performance
of dynamic landing pages.
With inventory becoming more expensive, online
marketers are increasingly focusing on maximizing
value of all inventory they buy. While better
creative ensures higher CTRs, their conversions
rest entirely on the effectiveness of the landing
page. Using ZEDO’s landing page optimization,
marketers can now increase conversions of those
precious clicks into real leads.
ZEDO’s landing page optimization will enable
advertisers to enter multiple landing pages and
some test volumes for each creative in a campaign.
ZEDO will then automatically rotate click-throughs
to the landing pages for each creative. The optimization
engine computes the eCPM for different landing
pages and directs the user to the highest performing
landing page, thus ensuring better conversion
for each click.
“ZEDO has been setting standards in optimization
technology by constantly building newer features
and techniques to generate measurable results
for successful, savvy Internet companies that
are focused on maximizing ROI. Landing Page Optimization
developed by ZEDO will prove to be a powerful
tool for companies in the lead generation space”,
said Roy de Souza, CEO of ZEDO, Inc.
Landing Page Auto-Optimization is part of ZEDO’s
suite of Auto-Optimization solutions for marketers
and publishers; including revenue auto-optimization
and creative auto-optimization. This suite of
products has been proven to increase ROI and click
throughs for leading Internet companies.
ZEDO is the leading worldwide provider of Ad
Serving solutions for today's online advertising
needs. ZEDO uses a unique proprietary Third Generation
Ad Serving™ technology that is fast, scalable
and is highly flexible in meeting customer needs.
ZEDO currently leads the industry in Transition
Ads and Full Page Ads. Its full feature set is
presented in an intuitive and highly acclaimed
graphical user interface. ZEDO provides advanced
features including auto-optimization, profile
based targeting (age/gender), behavioral targeting,
URL targeting, broadband targeting and supports
many new and effective ad formats. ZEDO offers
24-hour customer service and is renowned for its
quality and professionalism in serving its customers.
ZEDO is a global company with headquarters in
San Francisco and offices in Boston, the UK and
India. More information on ZEDO is available at
Jan Freeman, 415.348.1975