> News > 2008
> ZEDO Ad Server Is Certified as Compliant
With IAB Guidelines
ZEDO Ad Server Is Certified as Compliant With
SAN FRANCISCO, CA -- (Marketwire
- November 3, 2008) - San Francisco-based ZEDO,
Inc., the leading ad server for the New Internet
websites and the third largest ad serving company
in the world, today announced that BPA has certified
that ZEDO's practices and technologies for reporting
ad reach are compliant with IAB guidelines. ZEDO
is now an Interactive Advertising Bureau (IAB)
certified Ad Server.
BPA Worldwide is the global industry resource
for verified audience data and media knowledge.
Its Interactive System Certification Accreditation
complies with all Interactive Advertising Bureau
(IAB) guidelines, the key organization that oversees
advertising on the Internet in the US, and provides
additional systems verification that go above
and beyond the IAB requirements.
This certification confirms that ZEDO is one
of the leading ad servers in the industry. The
rigorous analysis of ZEDO processes, systems and
security and the changes made to receive certification
now allow leading publishers across the world
to rely on ZEDO and be confident that numbers
are correct and discrepancies low.
Roy de Souza, CEO of ZEDO, said, "Our firm
commitment to being able to provide the most accurate
information is endorsed with this certification.
Our certification will benefit our advertisers
and publishers immensely. ZEDO has always been
a high quality technology product. It is a leading
ad server and has the lowest discrepancies in
About BPA Worldwide
A not-for-profit organization since 1931, BPA
Worldwide is governed by a tripartite board comprised
of media owners, advertising agencies and advertisers.
Headquartered in Shelton, Connecticut, USA, BPA
has the largest membership of any media-auditing
organization in the world, spanning more than
The Interactive Advertising Bureau (IAB) represents
over 375 leading interactive companies that actively
engage in and support the sale of interactive
advertising. IAB members are responsible for selling
over 86% of online advertising in the United States.
On behalf of its members, the IAB is dedicated
to the continuing growth of the interactive advertising
marketplace, of interactive's share of total marketing
spend, and of its members' share of total marketing
Jan Freeman, 415.348.1975