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ZEDO's CUSTOMIZED RICH MEDIA FORMATS GAIN POPULARITY; LAUNCHES HIGH-PERFORMING INTROMERCIAL AD FORMAT

SAN FRANCISCO, March 17, 2005 -- ZEDO Inc., the Leading Worldwide Provider of Customer-Fit Ad Serving Solutions, today announced that its customized rich media formats including the new Intromercial ads have gained remarkable popularity among its publisher clients. This innovative full-page ad unit designed to capture full user attention provides significant revenue potential for publishers. Some of ZEDO’s leading customers offering Intromercial ads are CNET Networks, Glispa and NextGame.

POWERFUL NEW FORMAT


The Intromercial Ads play for about 10 seconds before the user sees the front page of a site and then resolves to a leave behind on the next page. The high impact and innovative unit provides marketers visibility in front of an active audience visiting a web site. ZEDO is the first Ad Serving Company to circumvent complex cookie blocking that diminishes user experience and it has made the format easy for both production and trafficking by ad agencies and publishers. A demo of the Full Page Ad Format using ZEDO technology is available at www.zedo.com/demos/fullpagead/ .

DRAMATICALLY INCREASED CONVERSIONS


ZEDO reported that the performance of its customized rich media ad formats have been significantly higher compared to normal in-page ad units. A sample data for ZEDO’s select customers showed 38% higher click-through for Intromercial ads as opposed to normal banner ads. Further, the figure was even higher for broadband users who showed 54% higher CTR compared to the dial-up users.

Roy de Souza, CEO of ZEDO Inc., noted, "With increasing popularity of Rich Media, there is a significant demand from customers to implement new and innovative ad formats. ZEDO has been a pioneer in developing customized ad formats including Intromercial ads that could potentially become the primary vehicles for launch announcements in the digital age."

Working alongside some of world’s top marketers, ZEDO has developed a robust, reliable and a highly efficient ad serving platform offering advanced features like auto-optimization, bandwidth targeting and action tracking. Among ZEDO’s leading customers are Undertone Networks, CNET Networks, Live 365, Freeze.com, Hi5.com and Hotwire.

ABOUT ZEDO

ZEDO is the leading worldwide provider of Ad Serving solutions for today's online advertising needs. ZEDO uses a unique proprietary Third Generation Ad Serving™ technology that is fast, scalable and is highly flexible in meeting customer needs. ZEDO currently leads the industry in Transition Ads and Full Page Ads. Its full feature set is presented in an intuitive and highly acclaimed graphical user interface. ZEDO provides advanced features including auto-optimization, profile based targeting (age/gender), behavioral targeting, URL targeting, broadband targeting and supports many new and effective ad formats. ZEDO offers 24-hour customer service and is renowned for its quality and professionalism in serving its customers. ZEDO is a global company with headquarters in San Francisco and offices in Boston, the UK and India. More information on ZEDO is available at http://www.ZEDO.com. .

Press Contact
Jan Freeman, 415.348.1975 jan@zedo.com