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SAN FRANCISCO, May 10, 2005 – ZEDO, Inc., a leading provider of online ad serving solutions, today announced Susan S. Bratton as the latest member on its Board of Directors. Susan Bratton, presently the CEO of Cendara, Inc. and the Chair of the AD:TECH conference series, will work with ZEDO’s senior management to boost its growth strategies and its current focus on optimization for digital direct marketers and rich media serving for publishers.

Susan Bratton has been at the vanguard of innovative advertising solutions, launching several products and services in interactive marketing. Her breadth of experience ranges from inventing broadband advertising with her team at @Home Network in the nascent days of the Internet, to market development at, BlueMountain Arts, MatchLogic and Enliven to launching broadband content delivery tools at Maven Networks to the digital marketing community. Susan has also launched the critically acclaimed spam-free consumer email service from Mailblocks to monetize that web service and drive customer acquisition.

Susan has aided in AD:TECH's worldwide expansion from the US to Asia and Europe, by managing programming and speaker selection. She is a sought-after speaker, presenting at over 50 media, marketing and interactive conferences.

“Susan has already made a significant impact in how we view and manage our business," said Roy de Souza, CEO of ZEDO, Inc. "Her breadth of knowledge in the digital marketing space, combined with her incredible contact network and experience in market positioning and sales strategy is helping us accelerate our revenue.”

“The ad serving industry is cluttered with players, but ZEDO’s customer-fit culture and focus on two rapidly growing verticals gives them a leg up on companies who are trying to be all things to all markets,” noted Susan Bratton. “ZEDO has the focus, the technologic foundation and the dedicated team to make it one of the few leading providers worldwide,” she added.

Susan Bratton joins Roy de Souza, CEO of ZEDO, Inc. and Yves Lermusiaux, President and Founder of iLogos Research on ZEDO’s Board of Directors. Eminent members on ZEDO’s Advisory Board include Esther Dyson, Chairperson, Edventure Holdings, Inc.; Norman Godinho, Founder, Netlogic Microsystems; Josh Goldman, CEO, Akimbo Systems, Inc.; Rishad Tobaccowala, CEO, Starcom IP (Publicis); and Christopher Smith, Former VP, Zip2 (Altavista).


ZEDO, Inc., a leading provider of customer-fit ad serving worldwide, uses a proprietary Third Generation Ad Serving™ technology that is faster, more scalable and highly flexible in meeting custom requirements. ZEDO currently leads the industry in Transition Ads and Full Page Ads and provides advanced features including auto-optimization, profile based targeting, behavioral targeting, URL targeting, broadband targeting and supports the constantly evolving array of ad formats. ZEDO offers 24-hour customer service and is dedicated to quality and professionalism in customer service. ZEDO is a global company with headquarters in San Francisco and offices in Boston, the UK and India. More information on ZEDO is available at .

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