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ZEDO Ad Network to Boost Social Web’s CPMs with Retargeting Technology

San Francisco, California, May 6, 2008 – ZEDO, Inc. announced a new ad network designed specifically for social networks and applications today. ZEDO Ad Network, will enable advertisers to retarget ‘lost visitors,’ who’ve recently visited their sites and are shown to be much more likely to make a purchase.

Social networks and related services are becoming the largest part of the web, but are not being monetized to their full potential, with ads selling for as low as $0.10 CPM. ZEDO Ad Network can guarantee social networks $3 CPM to $5CPM.

“Retargeting is the single most effective form of behavioral targeting we’ve seen so far,” said ZEDO founder and CEO Roy de Souza. “Combining retargeting with social networks is challenging, but very profitable. Our aim is to sell 5% of publishers’ inventory and create 25% in incremental revenue”

ZEDO Ad Network’s sales force only sells high-performance retargeted impressions to advertisers, who are willing to pay a steep premium for increased click-through rates and conversions. Retargeted ads are three times more likely to be clicked and retargeted users are four times more likely to convert.

“These users are relatively young, they’re brand conscious and most importantly they buy things online,” said de Souza. “The process is incredibly complex, but our process is very effective since we’re working off of 8 years of experience and have such a large footprint in the social networking space.“


ZEDO, Inc., Silicon Valley's largest ad serving company, manages and tracks billions of online ads per month. Founded in 1999 by technology veterans, ZEDO is headquartered in San Francisco and has offices in Mumbai, Goa and St. Petersburg. The company's platform allows advertisers and publishers to manage complex online advertising campaigns, while optimizing performance and revenue.

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