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ZEDO Announces New Inventory Forecasting for Publishers

San Francisco, CA, July 06, 2010 - ZEDO, Inc. Publishers have long asked for better inventory forecasting to help accurately tell high paying advertisers what is available for them to buy. ZEDO has responded by developing the most accurate, easy-to-understand inventory forecasting in the industry.

An inventory forecasting system has to predict what complex decision-making servers will decide. It has to accurately predict the future. Rather than guessing what the decision server will do, we are executing all decisions. For every forecast, ZEDO runs decisions hundreds of times, involving both CPU and massive amounts of data. This is uniquely possible for ZEDO to accomplish because of its established and highly compatible predictive delivery system that was built 10+ years ago. This provides beautifully accurate forecasts. Premium ad sales representatives can receive accurate information about how each advertiser's impressions will be served. This is a remarkable leap forward for direct sales forces across the country.

ZEDO is proud to step to the forefront of accurate inventory forecasting.

For more information on this topic, visit http://blog.zedo.com/ or call 415.348.1975. Follow ZEDO on Twitter at www.Twitter.com/zedoadsolutions.

About ZEDO

ZEDO, Inc. is a digital ad solutions company that offers products and services for a publisher's premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers' direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: www.zedoadnetwork.com), a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more. These products are integrated into one technology platform for publishers to choose from, or use seamlessly together. ZEDO has been in the internet advertising industry for over 10 years, and is the most successful independent ad server in the US. The company provides innovative solutions that boost revenues for Internet publishers.

ZEDO is headquartered in San Francisco and has four development centers in Russia and India.

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