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ZEDO appoints Fox TV's Ben Cohen as Director of Sales

Silicon Valley based ZEDO, the leading ad server for New Internet websites and the third largest ad serving company in the world recently appointed Ben Cohen as Director of Sales. Based in the San Francisco office, Ben will be responsible for driving ZEDO's Ad Network Sales.

Speaking on his appointment, Ben says, "I'm excited about selling behavioral and retargeting opportunities because they are the cutting edge of web 2.0 advertising, and what better way to do it than with a huge tech platform like ZEDO backing you? Having sold traditional media for years with television stations and later selling their newly developed web inventory, behavioral targeting is the next logical step for the Internet and for my clients."

ZEDO focuses on behavioral and retargeting technology to zero in on advertisers' target audiences across web sites. ZEDO is the industry's only behavioral specialist and the only network that sells just behavioral impressions. Behavioral targeting allows advertisers to communicate with their online consumers in a highly personalized manner and achieve good performance. It will become vital to any advertising campaign, allowing marketers to segment and target ad campaigns across many sites to just the users that they need.

Prior to ZEDO, Ben worked at NBC Universal in 2001 for 5 years in San Francisco and was instrumental in turning some of its key stations to profitability. In 2006 as an Account Executive with Fox Stations Sales Interactive, he has helped with the launch and subsequent success and growth of the Fox TV websites in the US .

On a personal level, Ben Cohen enjoys distance running, sculpting, learning new languages and reading. He is an avid reader of Tom Robbins' books. Ben lives by Wayne Gretzky's famous quote "You miss 100% of the shots you never take"

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