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> ZEDO, Inc. Rolls Out Ad Sequence Reporting
that shows hidden revenue opportunities
ZEDO, Inc. Rolls Out Ad Sequence Reporting that
shows hidden revenue opportunities
San Francisco, July 8, 2008
– ZEDO Inc. the leading ad server for new
Internet websites and the third largest ad serving
company in the world, today announced that it
has launched a breakthrough in Internet Ad reporting
technology.
The ZEDO Ad Sequence
Deep Dive Report shows the performance
of ads per user along the frequency of impressions.
The graph is designed for new Internet sites like
social and game sites whose users stay on for
a considerable amount of time. The ads a user
sees first have a higher click through rate (CTR)
than those seen later.
For the very first time, Zedo’s Ad
Sequence Deep Dive Report allows publishers
to view performance of ads depending on where
they are in the sequence: the 1st position, the
2nd, the 3rd etc. This exposes new revenue opportunities
by giving details of where an advertiser can get
better performance. The report is available per
country and per ad placement. It helps publishers
to see performance of ad networks across the sequence
and therefore optimize the sequence to give the
best performance to the highest paying networks
or advertisers.
Roy de Souza, CEO of ZEDO says, "We released
lots of great new features at ad:tech San Francisco
and our customers loved them. Therefore, we are
keeping up this development pace helping our customers
make more money. Customers are always asking for
better reporting so we went ahead and built this
novel tool. This report is unique and only available
from ZEDO."
Mr. de Souza continues, "These reports instantly
provide me with deep insight into what is happening
on a site. Looking at it per channel is truly
an eye opener that must be seen to be believed.
With this groundbreaking report ZEDO has extended
its leadership in ad serving for high volume sites,
in ad network optimization and in behavioral targeting.
They all depend on knowing the different CTR across
the sequence and now you can see it."
Press Contact
Jan Freeman, 415.348.1975
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