Home > News > 2008 > ZEDO, Inc. Rolls Out Ad Sequence Reporting that shows hidden revenue opportunities


ZEDO, Inc. Rolls Out Ad Sequence Reporting that shows hidden revenue opportunities

San Francisco, July 8, 2008 – ZEDO Inc. the leading ad server for new Internet websites and the third largest ad serving company in the world, today announced that it has launched a breakthrough in Internet Ad reporting technology.

The ZEDO Ad Sequence Deep Dive Report shows the performance of ads per user along the frequency of impressions. The graph is designed for new Internet sites like social and game sites whose users stay on for a considerable amount of time. The ads a user sees first have a higher click through rate (CTR) than those seen later.

For the very first time, Zedo’s Ad Sequence Deep Dive Report allows publishers to view performance of ads depending on where they are in the sequence: the 1st position, the 2nd, the 3rd etc. This exposes new revenue opportunities by giving details of where an advertiser can get better performance. The report is available per country and per ad placement. It helps publishers to see performance of ad networks across the sequence and therefore optimize the sequence to give the best performance to the highest paying networks or advertisers.

Roy de Souza, CEO of ZEDO says, "We released lots of great new features at ad:tech San Francisco and our customers loved them. Therefore, we are keeping up this development pace helping our customers make more money. Customers are always asking for better reporting so we went ahead and built this novel tool. This report is unique and only available from ZEDO."

Mr. de Souza continues, "These reports instantly provide me with deep insight into what is happening on a site. Looking at it per channel is truly an eye opener that must be seen to be believed. With this groundbreaking report ZEDO has extended its leadership in ad serving for high volume sites, in ad network optimization and in behavioral targeting. They all depend on knowing the different CTR across the sequence and now you can see it."

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