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> Zedo launches Internet ad reporting technology
Zedo launches Internet ad reporting technology
Mumbai, July 9, 2008 - Silicon
Valley based Zedo, the ad server for new Internet
websites and the third largest ad serving company
in the world, has launched an Internet Ad reporting
The Zedo Ad Sequence Deep Dive Report shows the
performance of ads per user along the frequency
The graph is designed for new Internet sites like
photo sites, social sites and game sites where
users stay on for a considerable amount of time.
The ads an user sees first have a higher click
through rate (CTR) than those seen later.
The report allows publishers to view performance
of ads depending on where they are in the sequence:
the 1st position, the 2nd, the 3rd etc. This exposes
new revenue opportunities by giving details of
where an advertiser can get better performance.
The report is available per country and per ad
It helps publishers to see performance of ad
networks across the sequence and therefore optimize
the sequence to give the best performance to the
highest paying networks or advertisers.
Zedo CEO Roy de Souza says, "We released
lots of great features at ad:tech San Francisco
and customers loved them. Therefore we are keeping
up this development pace to help our customers
make more money. Customers particularly love and
always ask for better reporting so we went ahead
and built this novel tool. This report is unique
and only available from Zedo.
"These reports instantly provide me with
deep insight into what is happening on a site.
Looking at it per channel is truly an eye opener
that must be seen to be believed. With this groundbreaking
report ZEDO has extended its leadership in ad
serving for high volume sites, in ad network optimisation
and in behavioral targeting. They all depend on
knowing the different CTR across the sequence
and now you can see it."
Jan Freeman, 415.348.1975