> News > 2009
> ZEDO and eXelate Partner to Deliver Targeting Data Directly Into Ad Management Platform
ZEDO and eXelate Partner to Deliver Targeting Data Directly Into Ad Management Platform
San Francisco, California, December 9, 2009 - ZEDO Inc., the largest privately held ad server in the US, announced a partnership with eXelate, the creator of the world's first behavioral targeting data exchange. With this integration, ZEDO's Ad Serving customers will be able to access eXelate targeting data on 170 million unique users from within ZEDO's ad management interface.
The unique integration will provide ZEDO customers instant access to users in over 20 top level identity, interest and purchase intent segments. Featuring no technical overhead or set up time, ZEDO customers can instantly leverage behavioral targeting that delivers better margins driven by the ability to reach specific high value audiences on their sites. The launch will help ZEDO customers identify new audiences that extend beyond the context of their sites, target these audiences and further monetize unsold sections of their site.
Summer Koide, VP of Products & Services for ZEDO, commented, "Many publishers are interested in selling a more refined audience targeting based on behavioral criteria but don't know how to get started. Our partnership with eXelate will give our customers easy, seamless access to powerful targeting data directly in their ZEDO ad management interface. It is clear that behavioral targeting data can both enhance campaign performance, and help drive significantly higher (up to 10-20x) CPMs for our clients -- a one-two punch to help drive revenue."
"eXelate is excited to further push the boundaries of accessibility of targeting data with a great partner like ZEDO. ZEDO customers will be able to easily target users based on demographic, interest and intent data captured on 170M UV each month from high value interactions on some of the best properties on the web," said Mark Zagorski, Chief Revenue Officer, eXelate. "Data driven targeting is no longer a campaign 'enhancement' it is a necessity -- and with eXelate data, now ZEDO customers will be able to meet the increasingly targeted demands of advertisers."
The eXelate Targeting eXchange is the world's first and largest open marketplace for behavioral targeting data. Via data sellers including vertical publishers, social networks and e-commerce sites and data buyers such as ad agencies, networks, media optimization platforms and exchanges, eXelate powerfully drives the concept of "Data Anywhere. Audience Everywhere." Through participation on the eXchange, data buyers build an instant behavioral targeting function and optimize their campaign delivery, while data sellers gain insight on their audience, control over their data distribution, and build a new privacy-friendly income stream. The eXchange includes over 40 top ad network/agency buyers and dozens of leading publishers, who deliver targeting data on more than 170 million unique users in lucrative verticals including Business-to-Business, Auto, Travel, Finance, Shopping and registration-based Demographics. For more information please visit www.exelate.com.
ZEDO, Inc., is an Internet ad serving company that has been offering a variety of products and services to web sites, advertisers and networks for 10 years. ZEDO, now the largest privately held ad server in the US, focuses its technology on maximizing revenue for web publishers. ZEDO sits in the premium sector of the Internet advertising landscape and believes that technology can increase the quality of ad impressions and therefore the revenues that publishers earn from advertising.
ZEDO offers several technologies to increase publisher revenue including: cutting edge behavioral targeting, ad network optimization that calculates which ad network will pay the publisher the most, ad serving in flash video players, a widely acclaimed easy to use ad serving UI, a self service advertising technology and new formats to attract advertisers in any market conditions.
ZEDO is headquartered in San Francisco and has offices in Mumbai, Goa, Pune and St. Petersburg.
Jan Freeman, 415.348.1975