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Home > News > 2004 > ZEDO launches full page Ad format; customers include CNET networks. . .


SAN FRANCISCO, Nov 4, 2004 -- ZEDO today announced that it has launched a Full Page Ad Format. Advertisers are increasingly spending more on large ad formats and this new Full Page Ad format is designed to allow publishers to take advantage of this significant revenue potential. Launch customers include CNET Networks, III-INTERACTIVE and

The new Full Page Ad plays for 10 seconds before the user sees the front page of a site and then resolves to a leave behind on the next page. The high impact and innovative unit provides marketers visibility in front of an active audience visiting a web site. ZEDO is the first Ad Serving Company to circumvent complex cookie blocking that diminishes user experience and it has made the format easy for the both production and trafficking by ad agencies and publishers. A demo of the Full Page Ad Format using ZEDO technology is available at

Shan Franklin, VP of Sales of ZEDO Inc, noted "ZEDO has been developing this Full Page Ad format for nine months. These new Full Page Ads could become the primary launch announcements in the digital age.”

III-INTERACTIVE has launched the format on newspaper sites across the country. “The Full Page Ads demonstrate impressive performance and we are already almost sold out for Q4”, said Scott Braudis of III-INTERACTIVE.

CJ Wolf CEO, of another ZEDO customer which uses the new format commented: “Full Page Ads deliver superior value to our advertisers, and will be one of our premier advertising products going forward.”


ZEDO is the leading provider of Third Generation Ad Serving(TM) technology for today's online advertising and eCommerce needs. ZEDO uses a unique proprietary architecture that is fast, scalable and is highly flexible in meeting customer needs. ZEDO currently leads the industry in fully featured, cost effective, ad serving for Internet publishers and advertisers. Its full feature set is presented in an intuitive and highly acclaimed graphical user interface. ZEDO technology includes advanced time of day and broadband targeting, full analytics and conversion tracking (including tracking conversions from Overture and Google buys) that help companies generate more revenue from Internet advertising.

For more information on ZEDO go to ZEDO is a global company with headquarters in San Francisco and offices in the UK and India.

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