> News > 2004
> ZEDO launches full page Ad format; customers
include CNET networks. . .
ZEDO LAUNCHES FULL
PAGE AD FORMAT; CUSTOMERS INCLUDE CNET NETWORKS,
IWIN.COM AND III-INTERACTIVE.
SAN FRANCISCO, Nov 4, 2004 -- ZEDO today announced
that it has launched a Full Page Ad Format. Advertisers
are increasingly spending more on large ad formats
and this new Full Page Ad format is designed to
allow publishers to take advantage of this significant
revenue potential. Launch customers include CNET
Networks, III-INTERACTIVE and iwin.com.
The new Full Page Ad plays for 10 seconds before
the user sees the front page of a site and then
resolves to a leave behind on the next page. The
high impact and innovative unit provides marketers
visibility in front of an active audience visiting
a web site. ZEDO is the first Ad Serving Company
to circumvent complex cookie blocking that diminishes
user experience and it has made the format easy
for the both production and trafficking by ad
agencies and publishers. A demo of the Full Page
Ad Format using ZEDO technology is available at
Shan Franklin, VP of Sales of ZEDO Inc, noted
"ZEDO has been developing this Full Page
Ad format for nine months. These new Full Page
Ads could become the primary launch announcements
in the digital age.”
III-INTERACTIVE has launched the format on newspaper
sites across the country. “The Full Page
Ads demonstrate impressive performance and we
are already almost sold out for Q4”, said
Scott Braudis of III-INTERACTIVE.
CJ Wolf CEO, of iwin.com another ZEDO customer
which uses the new format commented: “Full
Page Ads deliver superior value to our advertisers,
and will be one of our premier advertising products
ZEDO is the leading provider of Third Generation
Ad Serving(TM) technology for today's online advertising
and eCommerce needs. ZEDO uses a unique proprietary
architecture that is fast, scalable and is highly
flexible in meeting customer needs. ZEDO currently
leads the industry in fully featured, cost effective,
ad serving for Internet publishers and advertisers.
Its full feature set is presented in an intuitive
and highly acclaimed graphical user interface.
ZEDO technology includes advanced time of day
and broadband targeting, full analytics and conversion
tracking (including tracking conversions from
Overture and Google buys) that help companies
generate more revenue from Internet advertising.
For more information on ZEDO go to http://www.zedo.com
ZEDO is a global company with headquarters in
San Francisco and offices in the UK and India.
Jan Freeman, 415.348.1975