> News > 2005
> ZEDO Simplifies Ad Trafficking; Introduces.
AD TRAFFICKING; INTRODUCES AN ARRAY OF DASHBOARDS
FOR REAL TIME PERFORMANCE STATISTICS
SAN FRANCISCO, December 6, 2005 -- ZEDO, Inc.
a leading provider of online ad serving solutions,
today released a series of usability improvements
designed to dramatically increase efficiency,
and significantly reduce wasted time and effort.
ZEDO has introduced a range of Performance Dashboards
which quickly summarize daily and ongoing ad delivery.
Quick Links and drill-downs for easy data access,
Channel Sets for bulk channel targeting, and Tool
Tips for instant help.
ZEDO's new enhancements will streamline steps
in trafficking, and provide critical campaign
data within a few keystrokes. With ZEDO's Performance
Dashboards ad traffickers can now see - at a glance
- a comprehensive summary of Advertiser, Campaign
and Channel performance. Drill Downs have been
added to reduce clicks and facilitate jumping
between views. Channel Sets provide a logical,
user-defined grouping of targeting areas across
multiple sites, to simplify trafficking for large
"We manage multiple campaigns across 40+ travel
websites. Each campaign has separate measurement
and performance criteria. We've found that ZEDO's
new usability enhancements are an intuitive and
effective way to both get a snapshot of our network
as a whole and drill down to specific campaigns
on certain websites," said Cree Lawson, Founder
and CEO of Travel Ad Network.
Roy de Souza, ZEDO's CEO noted, "We have an aggressive
development cycle with releases every six weeks.
We are focused on constantly delivering feature
sets that make ad serving processes more simple
and efficient for our customers."
Working alongside some of the world's top marketers,
ZEDO has developed an ad serving platform focused
specifically on the needs of digital direct marketers
and publishers serving rich media. Among ZEDO's
leading customers are Hi5.com, Freeze.com, Hotwire,
CNET Networks, Live 365, QuinStreet and The National
ZEDO, a leading worldwide
provider of online ad serving, uses a proprietary
Third Generation Ad Serving™ technology
that is faster, immensely scalable and highly
flexible in meeting custom requirements. ZEDO's
ad serving platform provides advanced features
that enable low cost rich media serving, automatic
revenue optimization, precision targeting (profile,
behavioral, bandwidth, geographies and more),
efficient trafficking and comprehensive reporting.
ZEDO supports the constantly evolving array of
ad formats including video ads, full-page ads
and transition ads. ZEDO offers 24-hour technical
They are headquartered in
San Francisco with offices in Portland, The UK
Jan Freeman, 415.348.1975