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Home > News > 2005 > ZEDO Simplifies Ad Trafficking; Introduces. . .


SAN FRANCISCO, December 6, 2005 -- ZEDO, Inc. a leading provider of online ad serving solutions, today released a series of usability improvements designed to dramatically increase efficiency, and significantly reduce wasted time and effort. ZEDO has introduced a range of Performance Dashboards which quickly summarize daily and ongoing ad delivery. Quick Links and drill-downs for easy data access, Channel Sets for bulk channel targeting, and Tool Tips for instant help.

ZEDO's new enhancements will streamline steps in trafficking, and provide critical campaign data within a few keystrokes. With ZEDO's Performance Dashboards ad traffickers can now see - at a glance - a comprehensive summary of Advertiser, Campaign and Channel performance. Drill Downs have been added to reduce clicks and facilitate jumping between views. Channel Sets provide a logical, user-defined grouping of targeting areas across multiple sites, to simplify trafficking for large campaigns.

"We manage multiple campaigns across 40+ travel websites. Each campaign has separate measurement and performance criteria. We've found that ZEDO's new usability enhancements are an intuitive and effective way to both get a snapshot of our network as a whole and drill down to specific campaigns on certain websites," said Cree Lawson, Founder and CEO of Travel Ad Network.

Roy de Souza, ZEDO's CEO noted, "We have an aggressive development cycle with releases every six weeks. We are focused on constantly delivering feature sets that make ad serving processes more simple and efficient for our customers."

Working alongside some of the world's top marketers, ZEDO has developed an ad serving platform focused specifically on the needs of digital direct marketers and publishers serving rich media. Among ZEDO's leading customers are,, Hotwire, CNET Networks, Live 365, QuinStreet and The National Enquirer.


ZEDO, a leading worldwide provider of online ad serving, uses a proprietary Third Generation Ad Serving™ technology that is faster, immensely scalable and highly flexible in meeting custom requirements. ZEDO's ad serving platform provides advanced features that enable low cost rich media serving, automatic revenue optimization, precision targeting (profile, behavioral, bandwidth, geographies and more), efficient trafficking and comprehensive reporting. ZEDO supports the constantly evolving array of ad formats including video ads, full-page ads and transition ads. ZEDO offers 24-hour technical support.

They are headquartered in San Francisco with offices in Portland, The UK and Mumbai.

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