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> Freeze.com chooses ZEDO's Ad Serving . .
ZEDO’S Ad SERVING TECHNOLOGY TO AUTO-OPTIMIZE
HIGH AD VOLUMES
SAN FRANCISCO, December 15, 2004 -- ZEDO, Inc.
announced today that Freeze.com has chosen ZEDO’s
Third Generation Ad Serving ™ Technology
for its online ad management, based on Automatic-optimization
to serve high volumes for highly targeted advertising
Freeze.com, the leading source for high quality
wall papers and screen savers on the Internet,
has launched ZEDO as an advertiser solution across
its entire network. ZEDO’s Auto-optimization
feature will enable Freeze.com to maximize ROI
on their ad dollars by automatically prioritizing
ads by profit and thus, enhance the effectiveness
of its campaigns significantly across channels.
ZEDO Automatic optimization uses the concept
of Effective CPM (ECPM) to deliver the most effective
advertising. Its customer-based parameters can
be determined by mapping revenue streams and sharing
information with the optimization engine. The
fusion of these two components eliminates the
arbitrary optimization used in the past and establishes
a true showing of campaign effectiveness. This
new development for Advertisers and Publishers
also decreases workload for media buyers and planners
and streamlines ROI calculations. ZEDO is the
first Ad Serving Company to offer this feature
in conjunction with a more efficient and reliable
architecture, that makes it highly effective.
“The Automatic-Optimization developed by
ZEDO is a very powerful tool as it allows us to
deliver the most effective ads automatically,”
said Robert Weber, CEO of Freeze.com, parent company
of ScreenSaver.com the web’s largest distributor
of high quality screen savers. “ZEDO has
been an excellent partner, with custom development
tying our backend systems into the Ad Server and
providing cutting-edge technology that allows
us to maximize ROI especially at very high volumes.”
Roy de Souza, CEO of ZEDO, Inc., noted “Automatic-Optimization
was designed by ZEDO as a revenue enhancing feature
and was customized to specifications by Freeze.com.
Conceived to streamline the media planning process,
Automatic Optimization has a dramatic effect on
the performance of a campaign allowing for an
automatic creative swap to keep conversions at
an optimized level”.
ZEDO is the leading provider of Third Generation
Ad Serving(TM) technology for today's online advertising
and eCommerce needs. ZEDO uses a unique proprietary
architecture that is fast, scalable and is highly
flexible in meeting customer needs. ZEDO currently
leads the industry in fully featured, cost effective,
ad serving for Internet publishers and advertisers.
Its full feature set is presented in an intuitive
and highly acclaimed graphical user interface.
ZEDO technology includes advanced time of day
and broadband targeting, full analytics and conversion
tracking (including tracking conversions from
Overture and Google buys) that help companies
generate more revenue from Internet advertising.
For more information on ZEDO go to http://www.zedo.com.
ZEDO is a global company with headquarters in
San Francisco and offices in the UK and India.
Jan Freeman, 415.348.1975