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FREEZE.COM CHOOSES ZEDO’S Ad SERVING TECHNOLOGY TO AUTO-OPTIMIZE HIGH AD VOLUMES

SAN FRANCISCO, December 15, 2004 -- ZEDO, Inc. announced today that Freeze.com has chosen ZEDO’s Third Generation Ad Serving ™ Technology for its online ad management, based on Automatic-optimization to serve high volumes for highly targeted advertising content.

Freeze.com, the leading source for high quality wall papers and screen savers on the Internet, has launched ZEDO as an advertiser solution across its entire network. ZEDO’s Auto-optimization feature will enable Freeze.com to maximize ROI on their ad dollars by automatically prioritizing ads by profit and thus, enhance the effectiveness of its campaigns significantly across channels.

ZEDO Automatic optimization uses the concept of Effective CPM (ECPM) to deliver the most effective advertising. Its customer-based parameters can be determined by mapping revenue streams and sharing information with the optimization engine. The fusion of these two components eliminates the arbitrary optimization used in the past and establishes a true showing of campaign effectiveness. This new development for Advertisers and Publishers also decreases workload for media buyers and planners and streamlines ROI calculations. ZEDO is the first Ad Serving Company to offer this feature in conjunction with a more efficient and reliable architecture, that makes it highly effective.

“The Automatic-Optimization developed by ZEDO is a very powerful tool as it allows us to deliver the most effective ads automatically,” said Robert Weber, CEO of Freeze.com, parent company of ScreenSaver.com the web’s largest distributor of high quality screen savers. “ZEDO has been an excellent partner, with custom development tying our backend systems into the Ad Server and providing cutting-edge technology that allows us to maximize ROI especially at very high volumes.”

Roy de Souza, CEO of ZEDO, Inc., noted “Automatic-Optimization was designed by ZEDO as a revenue enhancing feature and was customized to specifications by Freeze.com. Conceived to streamline the media planning process, Automatic Optimization has a dramatic effect on the performance of a campaign allowing for an automatic creative swap to keep conversions at an optimized level”.

ABOUT ZEDO

ZEDO is the leading provider of Third Generation Ad Serving(TM) technology for today's online advertising and eCommerce needs. ZEDO uses a unique proprietary architecture that is fast, scalable and is highly flexible in meeting customer needs. ZEDO currently leads the industry in fully featured, cost effective, ad serving for Internet publishers and advertisers. Its full feature set is presented in an intuitive and highly acclaimed graphical user interface. ZEDO technology includes advanced time of day and broadband targeting, full analytics and conversion tracking (including tracking conversions from Overture and Google buys) that help companies generate more revenue from Internet advertising.

For more information on ZEDO go to http://www.zedo.com. ZEDO is a global company with headquarters in San Francisco and offices in the UK and India.

Press Contact
Jan Freeman, 415.348.1975 jan@zedo.com