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ZEDO, Inc. explores the value of RTB Exchanges for Internet publishers

San Francisco, CA, June 17, 2010 - ZEDO, Inc. Recently Real Time Bidding (RTB) Exchanges have become a popular topic in the online advertising industry. Even Google believes in them, as we saw with its purchase of Invite Media. ZEDO agrees that RTB Exchanges are beneficial to advertisers. Creating monetary value for publishers is a greater challenge, but it wants publishers to know that it is possible with the support of an advertising technology partner.

In yesterday’s blog entry, titled "How to make Real Time Bidding a win for Publishers", ZEDO, Inc. CEO Roy de Souza stated that, "To benefit from this great new technology, publishers need an Advertising Technology company that is on their side. A good publisher technology allows publishers to prevent bidders or exchanges from knowing, or being able to derive, the price other advertisers are paying. The publisher technology should instead hold their private information close to their chest and set a minimum price. For example, a good technology allows the publisher to set a fair minimum CPM, of e.g. $5, for advertisers that are choosing valuable, locally targeted impressions. ZEDO, as a partner for publishers, is unique in offering this."

Now that Google has bought Invite Media, RTB Exchanges will become an even more important technology in our market. ZEDO believes that this technology can add value to publishers and help them make more revenue, but this is a challenge to accomplish. Publishers should know that they can benefit from RTB Exchanges only with the support of an expert technology partner.

For more information on this topic, visit or call 415.348.1975. Follow ZEDO on Twitter at

About ZEDO

ZEDO, Inc. is a digital ad solutions company that offers products and services for a publisher's premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers' direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see:, a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more. These products are integrated into one technology platform for publishers to choose from, or use seamlessly together. ZEDO has been in the internet advertising industry for over 10 years, and is the most successful independent ad server in the US. The company provides innovative solutions that boost revenues for Internet publishers.

ZEDO is headquartered in San Francisco and has four development centers in Russia and India.

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