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Sony Chooses ZEDO for Video Tagging
San Francisco, CA (PRWEB) May 18, 2012
ZEDO, INC., the leading independent advertising
technology partner for publishers, today announced
that Multi Screen Media has become a ZEDO customer.
Multi Screen Media is using ZEDO’s VAST
tags to serve video ads (pre, mid, and post-roll)
to its VAST compatible video player.
“TV advertising is still the best. I believe
that as publishers run VAST video ads on the web,
online advertising will become as good as TV,”
says Roy de Souza, founder of ZEDO. “Multi
Screen Media is using ZEDO to serve the pre-roll
ads at the beginning of their videos.”
ZEDO is a twelve-year-old advertising technology
company, the third largest independent ad server
and a thought leader in the industry because it
is continuously innovating and improving its products
as the market changes.
SONY's India unit chose ZEDO "because of
its ease of use and advanced technology platform,"
says Ajay Kumar Meher,Sr. Vice President &
Head - Technology at Sony Entertainment Television.
"This technology is a major improvement over
ZEDO, Inc. is a full service advertising technology
partner for digital publishers. Known for technical
innovation, ZEDO offers a suite of products and
services that boost revenue and lower ad operations
costs, including a full-featured ad server, the
latest mobile ad formats, a self-service platform
for advertisers, yield optimization, outsourced
ad ops, and ZINC, a premium CPM ad exchange. ZEDO's
products may be integrated into a single technology
platform or used separately. As the largest independent
advertising technology player, ZEDO is distinguished
by its global reach and cosmopolitan market knowledge.
Founded in 1999, ZEDO is headquartered in San
Francisco and has offices in New York, Sydney,
and Phoenix, as well as offices and development
centers in Russia and India.
For information contact francine(at)zedo(dot)com