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> Internet Ad expert hails behavioral targeting
as next wave in Internet advertising at Acxiom
conference
Internet Ad expert hails behavioral targeting
as next wave in Internet advertising at Acxiom
conference
New York, June 19, 2008: -
Roy de Souza, Founder and CEO of the leading ad-server
for high volume web publishers and the third largest
ad server in the world, ZEDO, recently spoke on
the evolution of online Advertising at InHale
Multi Channel Marketing a conference held by Acxiom
Corporation in New York.
At the conference Mr. Roy de Souza spoke on the
evolution of online advertising and the concept
of behavioural and re-targeting. ZEDO is a pioneer
in the space and the leader in behavioral targeting.
"Like it or not, users spend more and more
of their time on high volume sites such as social
networks and games sites" said Mr. Roy de
Souza. "There are millions of users on these
sites and with their huge growth rates they will
soon dominate available advertising inventory
for sale. So smart advertisers now demand a way
find the selected users they want to show their
advertising messages to, from amongst these millions.
ZEDO's years of experience serving hundreds of
billions of ads has taught it, that behavioral
targeting is the best possible way to do advertise
on high volume sites -the future of the Internet.
Behavioral is therefore the future of online advertising.
ZEDO's focus on behavioral and retargeting technology
to zero in on advertisers target audience on many
sites including social sites. ZEDO is the industry's
only behavioral specialist and the only company
that sells only behaviorally targeted impressions.
Behavioral targeting allows advertisers to communicate
with their online consumers in a highly personalized
manner and achieve good performance. It will become
vital to any advertising campaign, allowing marketers
to segment and target ad campaigns across many
sites to just the users that they need.
Press Contact
Jan Freeman, 415.348.1975
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