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ZEDO Focuses on Behavioral Targeting
NEW YORK, NY--(Marketwire
- June 23, 2008) - Roy de Souza, Founder and CEO
of ZEDO, Inc., the leading ad-server for high
volume web publishers and the third largest ad
server in the world, recently spoke on the evolution
of online advertising at InHale Multi Channel
Marketing, a conference held by Acxiom Corporation
in New York.
At the conference, Mr. de Souza spoke about the
future of behavioral targeting and re-targeting.
ZEDO is a pioneer in the space and the leader
in behavioral targeting. "Like it or not,
users spend more and more of their time on high
volume sites such as games sites and social sites,"
said Mr. de Souza. "There are millions of
users on these sites and with their huge growth
rates they will soon dominate available advertising
inventory. Smart advertisers now demand clever
technologies to find and target in real time only
the users they want to show their advertising
messages to. ZEDO has years of experience serving
hundreds of billions of ads. This has taught them
that behavioral targeting is the best possible
way to advertise on high volume sites. Behavioral
targeting is the future of Internet advertising."
ZEDO's focus is on behavioral and retargeting
technology to zero in on advertisers' target audience
on many sites including social sites. ZEDO is
the industry's only behavioral specialist and
the only company that sells only behaviorally
targeted impressions. Behavioral targeting allows
advertisers to communicate with their online consumers
in a highly personalized manner and achieve good
performance. Allowing marketers to segment and
target ad campaigns across many sites to just
the users that they need will soon become vital
to all advertising campaigns.
ABOUT ZEDO
ZEDO is the world's third largest Internet ad
serving company and the largest independent ad
server. ZEDO focuses on selling behavioral targeted
campaigns for high volume web publishers. They
also offer web publishers an ad network optimization
product that chooses, in real time, the ad network
that will pay the publisher the most. And lastly,
ZEDO offers publishers extensive ad serving tools
with innovative features including reporting by
sms to cell phones, support for ads and ad networks
inside videos and flash applications.
Press Contact
Jan Freeman, 415.348.1975
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