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Newspapers Have Chosen ZEDO as Their Advertising Technology Partner

SAN FRANCISCO, CA--(Marketwire - January 26, 2011) - ZEDO, Inc. stated in a recent press release that it is well positioned to be the Advertising Technology Partner for online newspapers. The company can support the various online advertising needs of newspapers, and most services do not require the publisher to change ad servers. (ZEDO does offer ad serving, but any newspaper can work with ZEDO even if they use a different ad server). Newspapers have started to hear ZEDO, and multiple newspapers have signed up for various Advertising Technology solutions, including ad operations services.

Omaha World Herald, The Daily Herald in Chicago, and many more have chosen to work with ZEDO. The company's CEO Roy de Souza stated that "we are excited to welcome more newspapers on board, and even more excited to begin helping these important players in the Internet space to cut costs and make more revenue. Our new customers can rest assured that ZEDO is completely dedicated to them, and is the only Advertising Technology provider dedicated to making sure it understands and builds solutions that can benefit online newspapers and their advertisers."

Assistant Vice President Kelly Bolyard of Paddock Publications stated recently that, "ZEDO's ad ops team is experienced with our ad server and works with us to make sure they understand our specific needs. As a result of our partnership with ZEDO, we never have to worry about being short on trafficking resources." ZEDO welcomes its newest clients, such as The Daily Herald, and claims that it can support any size of challenge from these newspapers and any others.

If you are a newspaper that is interested in learning more about how ZEDO can support your online advertising needs, visit

ZEDO staff can be contacted by visiting:

About ZEDO

ZEDO, Inc. is a digital ad solutions company that offers products and services for a publisher's premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers' direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see:, a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more. These products are integrated into one technology platform for publishers to choose from, or use seamlessly together. ZEDO has been in the internet advertising industry for over 10 years, and is the most successful independent ad server in the US. The company provides innovative solutions that boost revenues for Internet publishers.

ZEDO is headquartered in San Francisco and has four development centers in Russia and India.

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