Products for Newspapers
ZEDO is the leading advertising technology provider
for newspapers in 2011. Hundreds of top newspaper sites
depend on ZEDO's technology to maintain and increase
revenue streams and profit margins.
A Partner for Newspapers
ZEDO truly is the only partner out there that is aligned
with newspapers. No other advertising technology provider
actively researches and understands the business like
we do. ZEDO has partnered with industry veterans from
Maroon to provide compelling, full service solutions
ZINC Ad Exchange
ZINC is a guaranteed ad exchange of newspaper inventory.
Newspapers can participate freely by pricing their inventory
at rates with which they are comfortable selling. No longer
will newspapers have to fear exchange participation as a
form of channel conflict, or worse, a devaluing presence
to their local sales efforts. Simply name your price and
reap the benefits. With ZINC the exchange is not
competing with your sales team, but helping
team sell at the prices they want.
As targeting, ad creative and inventory management grows
in complexity, quality Ad Operations personnel are notoriously
difficult to find and retain at reasonable salary levels.
Turnover and vacations represent major headaches that
can cause the Ad Operations process to falter risking
revenue and unhappy advertisers. Companies are left
with feeding an ever-growing need with relatively expensive,
hard to find and retain resources.
Rich Media / Rich Formats
Rich Media ads give sites a competitive edge and offer
advertisers high-impact and meaningful message delivery.
ZEDO's innovative Rich Media formats are perfect for
national advertisers who demand large share of voice
and impactful units. Read more.
Strong Inventory Forecasting
ZEDO offers newspapers the most accurate Forecasting
in the industry. Our technology analyzes inventory from
every season, and can display expected page views of
both the current and following year. With accurate forecasts,
sales reps really know what is available to sell and
can be confident that they are providing accurate quotes
to advertisers, no more and no less.
Self Service Advertising
Only ZEDO offers an integrated self-service advertising
module that plugs right into your site. Small and local
advertisers love the help yourself system and can buy
from you 24 hours per day. Read
Publisher Protection from Malware
ZEDO is the only advertising technology partner to offer
additional full protection from malvertising. Rest in
the confidence that we are taking care of you. ZEDO
participates in industry groups and uses several third
party information sources to ensure publisher relationships
and third party ads are clean. What we offer is Peace