Media > Intromercials Ad Format
Intromercials Ad Format
The ZEDO Intromercial ad format is
a simple, repeatable format that sets a good standard
for advertisers. It's a format advertisers like to,
understand and they are willing to pay well for. What's
attractive to advertisers is that intromercials reportedly
deliver 5 to 10 times better response rates than banner
ads (partially because intromercials allow a plethora
of rich media executions), which justifies the premium
pricing, and publishers are very selective about which
advertisers are offered the format so as not to cheapen
the site's own brand.
To run Intromercial ad on the publisher
web page, just place the ZEDO ad tag anywhere before
implement this Ad format.
A Full page Intromercial takes over
the entire screen and usually appears either when the
user first enters the website or is checking one of
the internal pages. Since this blocks the actual web
page it usually last for few seconds so as to not irritate
the web visitor. Most Intromercials feature a "continue"
and a "about the ad" buttons that allow the
visitor to skip the ad or know more about the advertiser.
They usually have a frequency cap of 1, so the user
only has to watch it on the first visit of the day.
By default, Intromercials just play
for few seconds before getting redirected to the requested
Intromercials with Leave-Behind:
An additional option is available where by the Intromercial
leaves behind a small 120 x 90 pop-up at the top-right
corner of the screen. This popup has a Close and Replay
buttons. On clicking the close button, the small leave
behind will disappear. On clicking the replay button,
the entire Intromercial will play again. The Leave-behind
pop-ups are shown only for the first four page request
by the particular user.
|Lightbox Intromercial (with replay)
||Any IAB size or custom size.
||Banner, Flash (.swf ), 3rd Party Adserver
|Max File size:
|NOTE: In this format, the ad stays visible even on page scroll.