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Rich Media > Slider Ad Format

Slider Ad Format

This ad format "slides up" at the bottom corner of the screen; it moves along with the page as the user scrolls down and settles to the bottom corner when the scrolling stops. (The slider can be set up on the left or right side of the screen.)

This ad format is incredibly popular, due in large part to its high clickthrough rate. Because it appears “on top of” the page it does not use any existing site real estate, so can provide additional revenue.

Slider ads do not get blocked by pop-blockers and are generally frequency capped to 3 per user per day, so they don't get annoying for viewers.

Other key features of this ad format are:

  • Can serve ads of multiple sizes in rotation.
  • Appears with a close button right above the ad. There is no need to add click functions in the creative.
  • Any type of ad can be served as a Slider (.swfs, images, 3rd party codes, etc.)

Standard Specifications:
Slider Ad
Ad Dimensions:

Standard IAB sizes.

Type: Images(.png, .gif, .jpeg) , Flash (.swf / .flv) / 3rd Party Adserver
Max File size: 4MB
Double Slider Ad
Ad Dimensions:

Standard IAB sizes.

Type: Images(.png, .gif, .jpeg) , Flash (.swf / .flv) / 3rd Party Adserver
Max File size: 4MB
Slider Top Center Ad
Ad Dimensions:

Standard IAB sizes.

Type: Images(.png, .gif, .jpeg) , Flash (.swf / .flv) / 3rd Party Adserver
Max File size: 4MB